PVR Inox has pronounced the re-release of the iconic film ‘Laila Majnu’, marking the official launch of its Cult Classics Intellectual Property (IP). PVR Inox has a dedicated audience base that embraces a breadth of diverse cultural entertainment experiences.
This IP aims to offer valuable, exclusive, and fresh content across an array of categories that convert a regular cinematic experience into an entertainment extravaganza for the audiences. These categories include the tried-and-tested success formula of re-release of timeless films, and innovative experiences such as film festivals, sporting events, concerts, documentary screenings, and live events.
Following the tremendous success of the Rockstar re-release, PVR Inox is now presenting ‘Laila Majnu’ as part of its Cult Classics series. The event will be graced by actress Tripti Dimri, Avinash Tiwari, Imtiaz Ali, and Sajid Ali at PVR Inox Lido, Mumbai.
The classic romantic movie returns to theatres, celebrating its enduring impact on generations of moviegoers. The initiative attempts to revive iconic films that have left a lasting impact on audiences, ensuring these masterpieces continue to be appreciated by new generations.
Ajay Bijli, Managing Director, PVR Inox commented on the launch, “We are delighted to bring Laila Majnu back to the big screen as part of our Cult Classics IP. This initiative is a testament to our commitment to crafting unexpected and innovative experiences for our audiences to enhance their movie-going experience. This is what sets a magical big-screen cinema experience apart from other mediums. We believe that these timeless films deserve to be experienced on the big screen and we are excited to share this journey with our patrons. We aim to create a bridge between the past and the present, offering a unique cinematic experience that honours the artistry of these iconic films.”
‘Laila Majnu’ will be released at 51 PVR Inox properties across the country. The re-release will be followed by a series of other classic films.
