PVR Inox Inaugurates 2 Cinemas Totalling 18 Screens

EE News Desk Mar 01, 2024

PVR Inox inaugurated 18 Screens across two new multiplexes, 14 screens in Pune and 4 screens in Patna. The unveiling of these cinemas aligns with its medium and long-term strategy of expanding its screen presence across pivotal markets. The company consolidates its presence in the West with 361 screens in 79 properties and 142 screens in 37 properties in the East.

The new 14-screen megaplex at Phoenix Mall of the Millennium, Wakad, Pune is the first cinema in the city featuring 14 screens, including two Insignia, an Imax, an MX4D, a Kiddles and nine auditoriums with last-row celebrity recliners. The property has a seating capacity of 2199 audiences and is equipped with 4K laser projectors in all auditoriums, Dolby Atmos audio and Volfoni 3D screens.

PVR Inox expands its footprints in the East region, with the launch of its second property in Patna, Bihar, at City Centre Patna. The cinema has 2K projectors, Dolby 7.1 sound and next-gen 3D technology. The property has a seating capacity of 864 audiences with recliner seats.

Commenting on the achievement, Ajay Bijli, Managing Director, PVR Inox said, “Opening 18 screens in two distinct cinemas spread across the extensive expanse of our nation marks a truly gratifying milestone for us. At PVR Inox, our commitment is to transform cinemas into impeccable out-of-home entertainment hubs. Our primary goal is to enhance the cinema-viewing experience, making it more experiential, aspirational and easily accessible for consumers across various regions and demographics. We are dedicated to creating an environment where everyone can immerse themselves in the magic of movies, transcending boundaries and enriching the cinematic journey for all.”

“We are thrilled to share the exciting news of inaugurating two new properties in the Western and Eastern regions of our nation. PVR Inox is actively engaging in the dynamic landscape of integrated retail development across the country, aiming to establish cinemas as the favoured entertainment destinations for urban dwellers. As both Pune and Patna undergo rapid expansion in their metropolitan areas, we take great joy in offering additional choices to consumers in these cities, enriching their big-screen movie experiences while becoming an integral part of the cultural and leisure fabric of these evolving urban landscapes”, said Sanjeev Kumar Bijli, Executive Director, PVR Inox.