Percept Profile, the Public Relations (PR) arm of Percept, in collaboration with Percept Ice designed and produced a roadshow for the Madhya Pradesh Tourism Board. Held at the Courtyard by Marriott in Ahmedabad on 10 August, 2024, the event attracted over 150 key stakeholders from the travel, tourism, and related sectors.
This event was crafted to highlight Madhya Pradesh as a premier destination for balanced and sustainable tourism, showcasing its unique offerings and potential for socio-economic development. The roadshow aimed to position the state as the ‘go-to destination’ for a comprehensive tourism experience, appealing to both global and domestic markets.
Percept Profile and Percept ICE spearheaded the planning and execution of the roadshow for the Madhya Pradesh Tourism Board. Responsibilities encompassed the full spectrum of event management, from conceptualisation and design to production and on-site execution, ensuring a seamless presentation of the state’s tourism offerings.
The roadshow attracted a notable audience with key professionals from the hotel, F&B, travel, and tourism sectors. The event featured innovative set and stage designs, along with bespoke elements, put together to showcase the diverse and unique destinations across Madhya Pradesh. This presentation highlighted the state's tourism assets and its potential to attract a broad spectrum of global and domestic visitors.
A standout achievement of the event was the successful forging of new connections between Madhya Pradesh Tourism Board officials and key travel industry stakeholders. The roadshow facilitated discussions with local Ahmedabad stakeholders, leading to the exploration of emerging tourism opportunities, trends and destinations. This interaction has laid the groundwork for partnerships and prospects for tourism in the ‘Heart of Incredible India’.
Said Vidya Alva, Chief Operating Officer, Percept Ice, “We were excited to be entrusted with the opportunity to present the rich array of offerings from the Madhya Pradesh Tourism Board to the Ahmedabad market. Our goal was to highlight the state's diverse attractions and foster valuable partnerships within the tourism sector. The enthusiastic feedback from stakeholders has been incredibly encouraging, and we eagerly anticipate managing more impactful events for the MP Tourism Board across India.”
Neha Agarwal, Vice President, Percept Profile stated, “The Madhya Pradesh Tourism Board continues to make impressive strides in showcasing the state’s unique and diverse attractions to both national and global audiences. We are honoured to collaborate with them in this exciting venture and garner extensive media coverage while drawing a robust response from travel professionals and industry partners across Ahmedabad and the Gujarat region to forge stronger industry relationships and open many business avenues for our clients. We deeply appreciate the trust placed in us and are eager to build a lasting and successful partnership with the Madhya Pradesh Tourism Board.”
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