Paytm is official ticketing partner for Dabang Delhi in PKL
Paytm customers can book their tickets online or scan the Paytm QR Code placed at the venue ticket counter to book their tickets. The company will also manage merchandise sales at the stadium during the matches. This will ensure a seamless experience as fans queue to enjoy one of the most watched non-cricket sports tournaments in the country.
Commenting on the association, Madhur Deora, Chief Financial Officer and SVP – Paytm said, “Kabaddi is fast emerging as a major sport for all Indians, with a passionate fan following. We are proud to associate our entertainment business with this sport, which is an important part of our nation’s culture and enjoys a massive reach. We are honoured to be selected by Dabang Delhi, a leading team in the Pro Kabaddi League, as their partner for ticketing & on-ground management. Paytm has end to end capabilities for ticketing and we are confident that our association will enable the organizers to take the league to staggering new heights.”
Saumya Khaitan, Chief Executive Officer – Dabang Delhi KC, added "We are glad to announce our association with Paytm as the official ticketing partner. With Dabang Delhi KC possibly having one of the largest fan base in the league, on digital and on ground, it is imperative that we reward them for their loyalty by bringing them closer to the action. With Paytm we have a partner who understands the ticketing market and consumer purchasing behaviour. We feel this partnership will help us get our fans to push Dabang Delhi KC towards success."
Along with booking online tickets, the company has adopted an approach by using its Paytm QR code to implement offline ticketing solutions at ticket counters.
Dabang Delhi is the Delhi franchise of the ProKabaddi League. Owned by Radha Kapoor and led by Meraj Sheykh, the team plays its home matches at the Thyagaraj Sports Complex, New Delhi. Launched in 2014, the ProKabaddi League has had 4 seasons so far and the fifth season began in July this year.
