Are you overwhelmed by the sheer complications of finalising options of venue, catering, lodging, decoration and transportation when you are planning a family wedding, functions like sangeet, cocktails, etc, or a themed birthday celebration for your kid or family member? And you are stressed out with where to begin? Party Cruisers Pvt Ltd., India’s leading hospitality and events agency, has announced its foray into the ever expanding e-Commerce sphere with the launch of their website www.ideasdesignandproduction.com. Ideas Design Production is a unique offering which helps planning & executing events related to corporates, weddings, parties and other occasions easily and completely in just a few clicks!
Launched by the vastly experienced husband wife duo – Mr. Zuzer Lucknowala and Ms. Rachna Lucknowala, the website allows consumers to get a virtual ‘touch and feel’ experience. It showcases the various themes that a consumer can pick & choose to plan an event at their own convenience. Apart from planning weddings and parties, the website also enables its users to plan corporate events and exhibition stalls in a few mouse clicks.
“While there are no accurate estimates of the size of the event industry, it has been variously estimated at between Rs. 2000 crores to Rs. 5000 crores with an immense scope to grow. When we started Party Cruisers Pvt Ltd. about 20 years ago we had never heard about e-Commerce. But with the change in consumer buying pattern, it became imperative for us to take cognizance of the same. Our aim while launching a never-seen-before concept of www.ideasdesignandproduction.com was to bring the products/services closer to the customer and give the power right back to them. Through our numerous vendor tie-ups, we ensure successful completion of multiple events at the same time. From customizing minutest details like choosing a theme to selecting a floral centerpiece, catering, booking a make-up person and stylist, to finalizing the backdrop design www.ideasdesignproduction.com facilitates at various stages of event planning. The website will be especially useful for salaried consumers who have the resources but are always short at time”,explains Ms. Rachna Lucknowala, Director, Party Cruisers Pvt Ltd.
Mr. Zuzer Lucknowala, Managing Director, Party Cruisers Pvt Ltd adds, “We are currently operational in Mumbai as we have roots here and can help order fulfillment within 24 working hours. We will be venturing into the markets of Pune, Goa and Surat by this year’s end. We are targeting a more evolved set of internet savvy shoppers who are heavy users of e-Commerce portals and largely access them to save on time along with enjoying the ease of product delivery. At the moment, our focus is on utilizing our impeccable supply chain for on-time service fulfillment which will ensure positive customer response and an obviously good word of mouth.”
The website which is currently in the first phase of its launch, aims to create a more user-friendly, reliable experience for its consumers. As we go along, we will adapt to millions of customers’ needs and wishes. The company aims to further develop a loyal base of regular consumers and then amplify growth through both word of mouth and extensive reach of social media elements. The website, in its next phase, will offer consumers personalization, recommended products for a particular occasion and social networking integration.
