OAP Rebrands To OAP Mediatech

EE News Desk Sep 04, 2024

The rebranding of Outdoor Advertising Professionals (OAP) to OAP Mediatech is in alignment with the company's enhanced focus on leveraging technology, data, and research to offer a wider range of services beyond traditional OOH media

Outdoor Advertising Professionals (OAP) has been rebranded to OAP Mediatech, reflecting its evolution into a comprehensive media solutions provider. Since its inception in 2002, OAP has been at the forefront of the Out-of-Home (OOH) advertising industry, closing the financial year of 2022-2023 with a revenue of Rs 373 Crores.

OAP Mediatech has brought Yash Punjabi on board – he has joined as Business Director to lead the company’s planning, and strategy team for ATL media. Punjabi brings a wealth of experience from GroupM and OMD. Vipul Mehta has joined very recently as Head of Buying and Operations. Mehta, is a veteran, with his experience in multimedia spanning across Dentsu, Zenith Optimedia and Graphene, before joining OAP Mediatech.

The rebranding to OAP Mediatech is in alignment with the company's enhanced focus on leveraging technology, data, and research to offer a wider range of services beyond traditional OOH media. This strategic shift underscores the company’s dedication to innovation and its commitment to understanding and influencing consumer behaviour across various media platforms.

Speaking of the announcement, Abhijit Sengupta, CEO, OAP Mediatech said, “OAP was launched as an OOH specialist agency. Over time, we expanded our services beyond OOH, incorporating research, data, and technology. Our new name, OAP Mediatech, reflects our broader capabilities and commitment to connecting clients with a variety of services across different platforms.”

He further added, “Post-pandemic, in a short period, we've launched many new services like ProLocator for OOH, a location intelligence planning tool, and now are working on attribution and reverse targeting. We're also conducting large-scale EEG studies for AIS (Attention Impact Score) and have deployed ProVisualiser, a survey tool using advanced computer vision technology. Now we are offering mainline media planning and buying for TV, print, radio, and OTT.”