Nutella creates personalised brand experiences with ‘My Nutella Jar’

Nutella, the hazelnut spread with cocoa from Ferrero, is giving an opportunity to its fans to now personalize their Nutella jar with their or loved ones name on it.

Nutella will now appeal not just your taste bud but your emotions too, through the ‘My Nutella Jar’ campaign. Nutella through the initiative aims to strengthen its bonds with its customers with this month long initiative. The brand will be using a mix of digital and on ground events (mall and modern trade activation) which will be conducted in selected modern trade stores in Mumbai, Delhi and Bangalore to spread awareness about this initiative and engage with its consumers.

In all these stores, the consumer, on purchase of a Nutella jar, will be given a personalized label by the promoter. The label will be printed on the spot as per the name given by the customer. The list of the personalised Nutella stores can be found under ‘Where do I get #mynutellajar’ on the site:  www.mynutellajar.com   after logging in and generating the label.

Nutella will also engage and create a special experience for customers at malls in Gurgaon (Ambience mall from September 26th and 27^th) and in Mumbai (Inorbit mall, Malad from October 3rd and 4^th). Throughout this activity the consumers can share some enjoyable moments with Nutella - by purchasing a Nutella jar and availing their personalised labels. Moreover, they will also get an opportunity to click their pictures which can be uploaded on social media platforms instantly to capture these memorable moments with Nutella.

Talking about this initiative, Mr. Emanuele Fiordalisi, Vice President Marketing Ferrero India, said “Nutella wanted to personally thank its fans for their continuous love towards the brand and what better way to do so than with a jar specifically for them. We are providing an opportunity for Nutella lovers to personalise their favourite hazelnut spread with their ‘own’ name or their loved one. Through this personalized branding initiative, we aim to convert our current fans into brand ambassadors and also create excitement among new consumers to experience the brand. We believe this activity will help bring our consumers closer to the brand.”

In addition, consumers will be encouraged to upload their pictures and share their experience on multiple social media platforms like Faebook, Twitter and Instagram with the hash tag #mynutellajar.