New Balance Unveils Its Newest Retail Store With Pat Cummins

EE News Desk May 06, 2024

The new store at Linking Road, Mumbai, intends to blend sports and culture, catering to both fashion influencers and elite athletes

New Balance unveils its newest retail concept at Linking Road, Mumbai alongside cricketer, Pat Cummins. The unveiling is part of New Balance's expansion plans, under the newly launched India subsidiary, to broaden its global presence and make significant strides within India.

The unique retail concept blends sports and culture catering to both, the fashion influencers and the elite athletes. The new store intends to offer a dynamic retail experience highlighting the brand’s quality craftsmanship and its consistent strive for innovation. Conceptualised around central seating, the structural arrangement aims to stimulate community-building while encouraging consumers to connect and draw inspiration from each other as they navigate their individual selves.

Pat Cummins, who has been a part of the New Balance family since the start of his athletic career, played a key part in the launch day activities as the brand inaugurated its first store in Mumbai. During the event, Cummins participated in several media interactions, gave a glimpse into his life outside of Cricket, interacted with his fans and gave some memorable moments in a friendly game.

Pat Cummins, Australian Cricketer and New Balance Ambassador said, "I'm thrilled to be part of the launch celebrations of New Balance's Mumbai store. It's exciting to see New Balance growing in India, a move that should excite all sports enthusiasts. We both believe in using the power of sport to make a positive impact in the world and that has been the driving force in our long-standing relationship. I wish the team here at New Balance, the absolute best and I know the brand will inspire the next generation of sports talent in India.”

Radeshwer Davar, Country Manager, New Balance said, “We are delighted to open our first-ever store in Mumbai; at Linking Road, along with one of the best athletes in the world, Pat Cummins. At New Balance, we see ourselves at the intersection of sports and culture and Mumbai as a city, truly embodies this belief, making it a great fit for our expansion journey in India. We believe that New Balance will not only be a destination for those seeking the latest in fashion and performance footwear but also a space for community engagement and inspiration. We would like to thank Pat Cummins for being an integral part of our brand launch in India and we would love to invite the people of Mumbai to experience New Balance.”