Motorola Introduces Pantone Colour Of The Year Peach Fuzz in Special Edition Phones

Motorola and Pantone have teamed up for the second year to create devices in the Pantone colour of the year. The Pantone Colour of the Year 2024, Pantone 13-1023 Peach Fuzz is featured as the colour option for the motorola razr 40 ultra and motorola edge 40 neo.

Motorola is the first and only smartphone brand to collaborate with Pantone. With a velvety gentle peach hue, the colour has a cosy, tender essence that embodies feelings of togetherness, community and collaboration.

Of their continued partnership, Ruben Castano, Head of Customer Experience and Design at Motorola, said, “As technology becomes intertwined with humanity, we trust colour to provide a tool for expression and deeper, more meaningful experiences with our devices. This includes going beyond devices and into the software itself. The Pantone Colour of the Year 2024 does just that as it blends the virtual world we live in and our desire to establish deeper connections and well-being.”

“It has been wonderful to work with Motorola and see their dedication to enabling creativity, connection, and personalization through colour across their devices, and this year’s colour carries particular importance to harnessing connection, community and personal wellbeing,” Laurie Pressman, Vice President of the Pantone Colour Institute, said. “Our Pantone Colour of the Year 2024, Pantone 13-1023 Peach Fuzz, seamlessly blends the virtual and real life, making it an ideal colour for the physicality of digital devices. We are excited to see how our audiences leverage the features Motorola offers to enable and facilitate further connections.”

The razr 40 ultra with its flappable design boasts the world's largest external 3.6-inch Poled display with its 144Hz refresh rate, with 1100nits peak brightness. Its dual-axis teardrop hinge design ensures the phone is flexible at multiple flex angles. The phone has a nearly 6.9” polled display with up to 165Hz refresh rate and 1400nits of peak brightness when opened. This phone is equipped with a Snapdragon 8+ Gen 1 SoC. The device was launched in Pantone colour of the year 2023 Viva Magenta, the Peach Fuzz edition will be available soon in India.

The motorola edge 40 neo is a device that puts colour at the centre of design. The smartphone is the world’s lightest 5G phone with IP68 underwater protection. Furthermore, its 6.55-inch pOLED curved display is complemented by a 144Hz refresh rate. The motorola edge 40 neo boasts the MediaTek Dimensity 7030 processor which is a 6nm chipset supporting Wi-Fi 6E and has MediaTek HyperEngine game technology. The device also supports 14 5G bands.

The motorola razr 40 ultra and motorola edge 40 neo in the Pantone Colour of the Year 2024 will be available soon in the Indian market.