Claiming to be the world’s biggest cycling tournament, Tour De India, in its second edition this year, has chosen Mumbai, Jaipur and New Delhi to play host to this multi-city event. The essence of Tour de India is to promote cycling as India’s next big sport and get more and more people to embrace the activity as a passion and a cause to ride for pride.
After roping in Godrej Eon as its title sponsor, the event owned by Total Sports Asia has now engaged Mickey Mehta as its official sports mentor. At a recently held conference to officially announce the launch of the event, Mickey Mehta, India’s leading health and fitness guru, took to the stage to conduct an interactive exercising session educating guests on the importance of exercise and demonstrated a few important lunges, breathing techniques that can be performed on the day of the cyclothon.
Mickey took the help of the guests at the events and eager participants to convey his message and engage the audience. In conversation with EE Mickey quoted, “I’m a huge protagonist of cycling, not only as a sport but as a general health activity. The Tour De India is a great endeavour to spread awareness about the sport and, in turn, support a greener environment. I hope that with this event more people will take to the streets on bicycles and begin reducing their consumption of fuel. If the masses are engaged, the government will hopefully see it as an incentive to build bike lanes and facilitate bikers. This is the need of the hour and we need to address the issue. The tour De India is a great initiative and will be a catalyst in rekindling the long lost love for cycling”. Mickey will be helping the participants with pre-workout exercises on the day of the event.
Bollywood heavyweight and brand ambassador of the event, John Abraham, set pulses racing during the unveiling of the newest advertisement shot with him to create more awareness and encourage maximum participation for the main event. Also, present at the event were Maharashtra PWD minister Chhagan Bhujbal, Kamal Nandi, Vaibhav Maloo, Vibha Pahwa, Dr Akil Khan, Dr Shakil Khan, Ojas Desai, Mr. Vaibhav Maloo- MD at Enso Group, Mr. Kamal Nandi VP at Godrej and former Miss Indias Prachi Mishra. Rochelle Maria Rao was the host for the evening.
This year, the multi-city event will tour Mumbai, Jaipur and Delhi on December 15, 17 and 22, respectively.
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