Mercedes-Benz Partners With Nita Mukesh Ambani Cultural Centre
Mercedes-Benz partners with the Nita Mukesh Ambani Cultural Centre to curate experiences for Mercedes-Benz customers and patrons. To mark this partnership, the brand unveiled for the very first time in India the ‘Vision Mercedes Maybach 6’.
“At Mercedes-Benz, we always believed in complementing our timeless products with novel and personalized customer experiences. Our customers are connoisseurs of the ‘extraordinary’ and through our association with Nita Mukesh Ambani Cultural Centre, Mercedes-Benz customers can now avail exclusive access to renowned artists and avant-garde eclectic art shows. As Nita Mukesh Ambani Cultural Centre bespeaks exquisite art, our cars underlining their timeless modern luxury designs will also be showcased at this bespoke venue. We are confident this collaboration will create an exclusive brand experience for our discerning customers and guests.” Santosh Iyer, MD & CEO, Mercedes-Benz India.
Devendra Bharma, CEO, Jio World Centre said, “We are thrilled to embark on this partnership with Mercedes-Benz – an institution that shares our Founder & Chairperson Nita Ambani’s vision of bringing the best of the world to India. With this exciting collaboration, we look forward to presenting a host of specially curated experiences for Mercedes-Benz’s esteemed patrons as the very best of art and technology converge at the Nita Mukesh Ambani Cultural Centre.”
The collaboration will see Mercedes-Benz showcase its designs at the Cultural Centre starting with the Benz Patent-Motorwagen. More than a century back, Carl Benz pursued an integrated approach in developing the Patent Motor Car: the engine, the chassis and the drive components were exactly matched to each other and formed a single unit. The replica is a testimony to the heritage of Mercedes-Benz and the future is depicted with the display of Vision Mercedes-Maybach 6.
The association will also bring a host of curated experiences to Mercedes-Benz customers at the Cultural Centre’s performing and visual arts spaces, including access to The Grand Theatre’s Diamond Boxes & Lounges which feature curated food and beverage menus. Customers will also get access to meet-and-greet opportunities. Moreover, they can also experience showcases at the Cultural Centre’s dedicated visual arts space – the Art House, and a lot more.
