Malaysia Airlines Kicks Off First Global Trade Elevation Summit 2024

EE News Desk Jul 04, 2024

The event brought together key decision-makers from major trade companies worldwide, fostering global collaboration and strategising future initiatives

Malaysia Airlines hosted the inaugural Malaysia Airlines Trade Elevation Summit 2024. In collaboration with Tourism Malaysia (TM) and the Malaysia Convention & Exhibition Bureau (MyCEB), the summit attracted 300 delegates, including over 200 international attendees from 48 cities across 21 countries.

The event brought together key decision-makers from major trade companies worldwide, fostering global collaboration and strategising future initiatives. This effort is crucial for enhancing Malaysia's position in the global tourism landscape. The summit marked a significant milestone in advancing the goals of Visit Malaysia Year 2026 (VMY2026), positioning Kuala Lumpur (KUL) as a gateway for Asia and beyond and establishing Malaysia as a premier ASEAN tourism and aviation hub.

The 'Singapore Tourism Board Roadshow 2024: Holidays Made in Singapore' will showcase 50 exhibitors from hotels, attractions, airlines, and cruise lines in Chennai, Hyderabad, Kolkata, and Ahmedabad from 8 to 12 July, 2024. The event aims to strengthen partnerships with the Indian travel trade community and promote Singapore as a distinctive destination.

Datuk Captain Izham Ismail, Group Managing Director of Malaysia Aviation Group, the parent company of Malaysia Airlines, stated, “This summit transcended the typical conference; it celebrated partnerships that embody Malaysia Airlines’ inclusive spirit as we collaborate globally for mutual growth. We eagerly anticipate showcasing Malaysia’s hospitality and advancing tourism objectives through strategic alliances.”

He added, “We are pleased to collaborate with industry leaders, including travel agents worldwide and local stakeholders like Tourism Malaysia and MyCEB to drive innovation, efficiency, and growth in the aviation industry and beyond. We will continue leveraging these partnerships to fuel our expansion, increase our reach, and commit our efforts to drive growth both domestically and globally.”

A highlight of the summit was the introduction of the Golden Wau Awards, which celebrated top-performing sales agents for their exceptional achievements in driving revenue.