Jaipur Watch Company has marked its entry into the world of women’s watches, with Malaika Arora at the helm of its new collection. The ‘Brides of Jaipur’ collection is set to redefine bridal elegance, marrying the timeless beauty of centuries-old craftsmanship with the luxurious touches of modern design.
The collection will make its debut at the Sawai Man Mahal, Rambagh Palace in Jaipur on 14 September, 2024 - a venue that perfectly captures the grandeur and regal heritage of Rajasthan. This evening promises to be more than just a launch; it will be a spectacular celebration of art, culture, and tradition, with every detail echoing the splendour of Jaipur’s royal legacy.
Arora is the perfect fit for the 'Brides of Jaipur' collection because of her timeless grace which mirrors the very essence of the collection. Reflecting on the collaboration, Gaurav Mehta, Founder and Designer, Jaipur Watch Company shared, “Bringing Malaika Arora on board for the 'Brides of Jaipur' collection feels like the perfect synergy of tradition and modernity. This collection is our tribute to Jaipur’s enduring beauty and rich heritage, and Malaika’s timeless grace and contemporary flair bring a fresh perspective to our vision. These timepieces aren’t just about telling time—they’re about telling stories, honouring our past, and crafting heirlooms that will be cherished for generations.”
Arora, the indisputable authority on style, is equally excited about the partnership saying, “As a friend of Jaipur Watch Company, I congratulate Gaurav and his team on the launch of the 'Brides of Jaipur' collection. This stunning line of women's jewellery showcases the legacy of intricate design and pays homage to the Pink City’s architectural beauty. I’m excited for everyone to experience this exquisite collection—you’ll love it as much as I do.”
Inspired by the architectural splendour and jewellery traditions of Jaipur, each watch in the ‘Brides of Jaipur’ collection is a masterpiece of intricate design. From the delicate jaali work reminiscent of the City Palace to the vibrant motifs inspired by bridal lehengas, these timepieces are adorned with gemstones that reflect the brilliance of traditional Indian jewellery, making them the perfect accessory for the modern bride.
This collection marks the beginning of an exciting journey where tradition meets innovation, setting a new benchmark for luxury in the bridal segment.
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