Mad Influence & Pinkvilla Unveiled Its Jury For Creators United Awards 2023

EE News Desk Jan 12, 2023

Bollywood actor and dancer Nora Fatehi, Paras Sharma - Director, Content & Community Partnerships, Facebook India (Meta), SUGAR Cosmetics Co-Founder & CEO Vineeta Singh, fashion designer Masaba Gupta, Manav Sethi - Head of Martech & Growth - EV, Hero Motorcorp and chef Harpal Singh Sokhi have been announced as the revered jury members at Creators United Awards 2023.

Creators United is India’s first and biggest experiential creator festival helmed by one of the country’s largest influencer agencies Mad Influence and Pinkvilla, India’s leading digital entertainment & lifestyle content platform.

Speaking on the highly prestigious jury set to grace the mega-event’s grand awards ceremony, Nandini Shenoy, CEO & Founder of Pinkvilla stated, “We are thrilled to have the opportunity to work with some of the most esteemed and accomplished figures in the industry, who have not only excelled in their respective fields but have also contributed significantly to the growth and development of the digital economy.

Gautam Madhavan, CEO & Founder of Mad Influence stated, “The greatest pillar of the creators’ economy is exceptional content and we are happy to have with us leaders who have continually elevated the bar for exceptional work through their excellence and achievements, for the maiden edition of Creators United. We are confident that our respected jury members will greatly aid in our goal to empower the digital changemakers of the world, as we come together to amplify the biggest and brightest voices of the ever-growing digital India.”

The Creators United awards are slated to felicitate the biggest impact drivers and powerful digital voices and recognise content creators across the most diverse genres such as finance, travel, comedy, fashion, tech, and much more. The awards are one of the biggest highlights of Creators United 2023, India’s first and biggest experiential festival for the country’s most loved content creators.

Nora Fatehi commented, "I am delighted to accept the invitation from Creators United to serve as a member of the jury for the awards night celebrating India's biggest digital creators. As an artist and performer myself, I greatly appreciate the dedication and hard work that goes into creating and sharing far-reaching content online.

The two-day highly exclusive event is slated to bring the best of the best creators, influencers, brands, publishers, and social media platforms in the country under one roof for the most unique and compelling content experiences. The coveted industry leaders and celebrated artists' support and guidance will be instrumental in crowning the most deserving creators as winners at Creators Awards 2023, in a process that is 50% jury evaluation and 50% public voting based.

Apart from being pioneers, leaders, and trailblazers in their respective fields, the jury members’ expertise and knowledge of the digital world will add immense value to the maiden edition of the Creators United 2023 Awards.

Paras Sharma said, "More than ever, creators are shaping popular culture. They're pursuing their passions, starting trends, and many of them are going mainstream. This is especially true for creators from the small cities and towns in India. Their impact on consumer purchase decisions is more apparent than before, triggering more brand partnerships.”

Vineeta Singh stated, “I am thrilled to share space on a jury with talented personalities who have accomplished so much in their respective fields. At SUGAR Cosmetics, we have witnessed an evolution in the impact created by influencer-led content.”