Lodhi Art District gets an Audio Guide for visitors to get an Immersive Art Experience
HopOn India announced the launch of an audio guide for the Lodhi Art District at Lodhi Colony, New Delhi on its App – HopOn India. Launched in association with Asian Paints and the St+art India Foundation, the audio guide provides an immersive experience not only of the art installations but also the nearby Lodhi Gardens.
The guides will be available in two formats – 1) a navigated tour of some of the key artworks in the Lodhi Colony followed by a detailed tour of the Lodhi Garden and 2) a soon to be launched mural by mural narration of the 55 artworks that will bring each artwork to life on pressing a key on the HopOn India App. Both tours are free to download and use.
The Lodhi Colony- Street Art, History and a Garden audio guide tour on the HopOn India app is an immersive experience of the quintessential Delhi-- a beautiful amalgam of the old and the new, the medieval and the modern. If you love colour, creativity and the unexpected, this HopOn India tour of south Delhi will be an absolute super experience!
Lodhi Art District is India's first public art district, initiated by St+art India Foundation in collaboration with Asian Paints and the support of Central Public Works Department. Since 2015, over 50 artists from across the globe reimagined the colony making Lodhi an important space for arts and culture in the city. With a wide array of streets artists representing unique styles, the art district presents the public with the contemporary face of India, along with showcasing the global sub-culture of Street Art. Furthermore, the art district also includes traditional Indian art forms like Gond and Miniature painting amongst other which are diminishing, as a way to reintroduce them to younger audiences. The Lodhi Art District also offers an open space for inviting people from all walks of life to explore the artworks, and also their own creative expression
Lodhi Colony and the adjacent Lodhi Garden wear their legacy lightly. HopOn India’s walk of this area first takes the visitor through the part of the government housing colony of Lodhi Colony, now better known as the Lodhi Art District, its walls embellished with artworks by some of the best- known street artists in the world. Then one walks to the Lodhi Garden which has more than a hundred species of trees but its highlight remains the monuments from Delhi’s Sultanate period.
Commenting on the launch Jaideep Kanse, General Manager Brands, Asian Paints said, “We at Asian Paints are happy to take the Lodhi Art District to the next level with the audio guides. It is a great way for visitors to experience the artworks while walking around the Art District as well as Lodhi Gardens. We are glad to be collaborating with start-ups like HopOn India and our steady partners St+art India Foundation who have a unique vision for the city. Their efforts will make the experience for tourists and others so much easier to navigate around the various art landmarks at Lodhi”
Shalini Bansal, Co-Founder, HopOn India was appreciative of the partners Asian Paints and St+art “We are encouraged by the patronage provided by Asian Paints to a young start-up like HopOn India and also the enthusiasm of the St+art team, who have painstakingly created these modern landmarks in our cities. We do hope that the Audio Guide tours on the HopOn India App will give fresh perspective to the art works. Our endeavor is to bring to life the varied stories of India and we hope visitors to the area find our guides useful”
Akshat Nauriyal, Content Director and Co-founder, St+art India Foundation added “The Lodhi Art District has become a landmark destination for locals and tourists coming to New Delhi, and this audio guide is a fun way of getting to know the stories behind the artworks, while also being independent and exploring the neighbourhood on your own. We hope this tour will take people deeper into the artists process of creation, while also creating a fun activity to do in the city."
The App can be downloaded from the links below: MobileWeb: https://www.hoponindia.com/walks/413/Lodhi-Colony---Street-Art,-History-&-A-Garden/ AppStore: https://itunes.apple.com/us/app/hopon-india/id1205385874 PlayStore: https://play.google.com/store/apps/details?id=com.hoponindia
