GMR Airports, a global airport infrastructure major, today launched a unique digital campaign to celebrate the festival of lights globally.
The campaign aims at bringing the family members and loved ones located across the globe to come together at one place by using the microsite link lightalamp.gmrairports.com and light a lamp to keep up with the trend #LightALamp.
The company has collaborated with all major airports, airlines and celebrities spread worldwide to light up a lamp through a microsite.
By using the mentioned link one has to simply retweet which will light a Diwali lamp on the microsite. Besides, multiple lamps can be lit from the locations of your choice. Once the lamp is lit, the user can share the message of love on their social handles or via WhatsApp and tag their loved ones, friends and associates to enlighten them about the initiative.
The process of this campaign is being handled via tweets by two major consortiums of GMR Airports in India – Delhi Airport and Hyderabad Airport.
Following are some of the tweets which took part in the initiative: