Leading homegrown international ticketing major, Kyazoonga, continues to notch up successes, soon after being the only Indian company to make it to the final shortlist of the Rio 2016 Olympics ticketing program,Kyazoonga has signed a multi-year deal with the Caribbean Premier League (CPL), the official T20 championships in the West Indies to provide their proprietary ticketing and accreditation solution. The deal underscores the company’s global ambitions where it is making a mark by displacing established players and disrupting legacy practices and systems, in a market hitherto dominated by a few large players from the West. The company ticketed the CPL last year as well.
The deal worth over Rs. 100 crores over the term will see Kyazoonga manage the entire ticketing and accreditation operations for the CPL. The CPL, a highly popular league with a wide array of international cricket stars, continues to expand and grow stronger. The league has a 6 team format with representation from the 6 main cricket playing countries – Trinidad & Tobago, Jamaica, Guyana, Barbados, St. Kitts and St. Lucia. Shah Rukh Khan’s KKR has recently bought the Trinidad & Tobago team.
Kyazoonga introduced professionalized e-ticketing in sports and entertainment to India in 2007 and has continued to democratize access to some of the largest events in the sub-continent such as the ICC Cricket World Cup 2011, the Sachin Tendulkar Retirement Test, several IPL teams since the first season, Bryan Adams India Concert Tour, Guns N’ Roses India Concert Tour, the annual Jaipur Literature Festival, among others.
Commenting on the deal, Damien O’ Donohoe, CEO of CPL said ‘We have been extremely pleased with the technology, operational and system capabilities and the quality of service that Kyazoonga has brought to CPL’s ticketing program. Having worked with other major ticketing service providers in the world, Kyazoonga felt like a breath of fresh air when they were able to quickly set up ticketing operations across multiple countries in the region and successfully overcome all the challenges that come with a geographically and culturally diverse ticketing market. We are delighted with the deal that will help us grow the tournament bigger and better. The team from Kyazoonga never ceases to pleasantly surprise us with their positive, technology-driven approach to come up with solutions.”
Neetu Bhatia, CEO of Kyazoonga said “Kyazoonga is incredibly proud to be associated with CPL and to bring to bear the cutting-edge capabilities that we have developed in ticketing. We are thrilled that our “Make-in-India” ticketing technology and experience is driving some of the largest ticketing programs in the world. Our experience of building and growing the ticketing market in India has been very valuable in developing superior products and services that work equally seamlessly for more mature markets in the western world.
The 2015 season of the Caribbean Premier League is now underway and tickets are available on-sale online on cplt20.com orkyazoonga.com/cpl and also at various Kyazoonga-powered retail outlets and box-offices across the Caribbean.
