Kokuyo Camlin partnered World Orange Festival in Nagpur
World Orange Festival 2017, the first-of-its-kind festival was held in Nagpur, the orange capital of India from 16th to 18th December 2017 in support of orange producers in Nagpur.
As part of the festivities, Kokuyo Camlin organized a painting competition wherein over 2000 school students participated in the event showcasing their work on the theme ‘Orange’. The school children had a whale of time drawing on the theme with their various interpretations around the Orange. There was a lot of excitement among the school children while they participated in the painting competition. To add to the excitement, Kokuyo Camlin also roped in over 100 professional artists to paint their perception on the theme - Orange. However, what stole the show was the enormous installation created by the JJ School of Art Students from Mumbai which they dedicated to Camlin.
The festival supported by the Maharashtra Government and the Maharashtra Tourism Development Corporation (MTDC) was inaugurated by Devendra Fadnavis, Hon’ble Chief Minister, Government of Maharashtra. The main objective of this festival was to showcase and encourage the hard work put by farmers to produce quality oranges and to sustain the identity of Nagpur being the Orange City on the world map.
Speaking about this event, Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin Ltd said, “Kokuyo Camlin is proud to associate with this unique first-of-its-kind festival - World Orange Festival at Nagpur, the city famous for Oranges. We have always promoted art amongst consumers as it brings joy and positivity around. In this unique festival many artists have come out with many masterpieces and have made this orange festival memorable forever.
During the festival, Nagpur was very lively with multiple activities, music festivals, recipe contests, trips to orange orchards, orange installations by art students, cultural parades etc.
