Keeping the tradition of celebrating World Environment Day – 5th June, Kokuyo Camlin Ltd–stationery and art material manufacturer in India organized ‘Camlin Green India Challenge – 2015’, an initiative of planting trees to conserve the environment.
As a responsible corporate entity, Kokuyo Camlin and 130 Eco Task Force, who have been assigned by Government of India to fight deforestation in the hills of Uttarakhand,with the help of 6000 school children, planted one lakh saplings in Pithoragarh. To also commemorate the day, Kokuyo Camlin top management threw open the tree plantation competition amongst employees of the six Kokuyo Camlin factories located at Tarapur, Taloja, Samba, Vasai, Sangli& Goa. The factory with the maximum number of trees planted per employee was adjudged the winner and won a trophy and appreciation certificate.
On successful culmination of the initiative, an elated Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin Ltd, said, “Kokuyo Camlin not only aims to make learning fun for school children but make significant contribution to the society. With this endeavor we have been promoting the use of Mechanical Pencils which not give provide great writing experience but also save trees. On the world environment we have been promoting this plantation drive both offline and online. At Pithoragarh, Uttarakhand we joined hands with the Eco Task Force to plant more than one lac trees in a single day with the help of 6000 school children. There were similar plantation drives across the manufacturing units of Kokuyo Camlin. We are also running a promotion through social media to make people contribute by planting virtual trees. Hope these initiatives will make the society including children more responsible towards environment.”
The company microsite www.kokuyocamlin.com/camlin-environment-day also registered good participation with children planting virtual trees for which real trees in equal numbers were planted. Kokuyo Camlin through it mechanical pencils product range is in the forefront of dissuading the use of wooden pencils which clocks usage of a staggering 15 billion pencils. Nationally, Parle Agro and Parle Industries provided refreshments to all those involved in the initiative.
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