The language of today's social networking, thanks to Facebook & Twitter is quite familiar to all of us. But, Kingfisher has recently started an 'The Original Social Network' campaign to consider that all the social actions related to these terms have always existed and were best enjoyed and appreciated over a Kingfisher beer!
People share their likes and comments, make new friends and connect over Kingfisher to create a bond that surpasses the boundaries of social media. Capturing these elements in their new brand campaign aptly named
‘The Original Social Network’, Kingfisher has emphasized on a time where digital media did not exist and people bonded over beer. This new age campaign features the rising star from hit films such as Kai Poche, Byomkesh Bakshi & soon to be released film Dhoni - actor Sushant Singh Rajput.
Kingfisher - The Original Social Network starring the Bollywood heartthrob Sushant Singh Rajput symbolizes the power of how people connect over a Kingfisher beer, bringing to life all the actions related to social media – password, pictures, likes, recognising people you know, meeting new friends and getting their friend requests etc.
Speaking on the campaign
Samar Singh Sheikhawat, Senior Vice President, Marketing, UBL, says-“At Kingfisher, we take pride in being the perfect enabler of the Good Times and an inspiration behind current social media behaviour. With the new TV commercial, we aim to take viewers to a time when people bonded over beer, bringing out the fact that these social actions have always existed and were best enjoyed and appreciated over The Original Social Network - a Kingfisher beer!”
The TVC has 2 creative renditions to it – The Club & the Beach. Both are equally lively, they capture various moments of social networking and are full of Good Times.
After the TVC has kicked into place, UBL will also plans to come up with some engaging experiential and digital campaigns to reiterate the brands ideology.
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