Kareena Kapoor Khan Promotes ‘Healthy Wali Happiness’ In Latest Campaign For Tirupati Edible Oils

EE News Desk Sep 11, 2024

Conceptualised by VML, the latest campaign stars Khan, who embodies the brand's message of wholesome goodness

In time for India's vibrant festive season, global marketing transformation company, VML, and Tirupati Edible Oils have introduced a new campaign celebrating the joy of healthy living. Conceptualised by VML, the latest ‘Healthy Wali Happiness’ campaign stars Bollywood actress Kareena Kapoor Khan, who embodies the brand's message of wholesome goodness.

After winning the creative mandate for Tirupati Edible Oils in April 2024, VML has been integral in building Tirupati Oil’s ‘Healthy Wali Happiness’ platform. In this festive campaign, Khan brings to life the essence of festive joy, emphasising that true happiness stems from prioritising health and well-being through a series of engaging visuals and storytelling.

The campaign, a testament to Tirupati Edible Oils' three decades of commitment to healthy living, highlights the importance of choosing the right edible oil for a well-rounded lifestyle.

Shaileen Patel, General Manager, Business Development & Marcom at N K Proteins said, “Through ‘Healthy Wali Happiness’, Tirupati Edible Oils aspires to motivate families to make thoughtful decisions regarding their health and well-being, ensuring every festive occasion is truly special. We aim to highlight the intrinsic link between health and happiness, showcasing that a healthy family is indeed a happy family. Our continued association with Kareena Kapoor Khan as the brand ambassador only helps us to organically build our new proposition even stronger.”

Sameet Soni, ECD, VML India said, “We look forward to festivals, meeting friends, family and celebrations. However, if you’re a foodie, you look forward to all the good food that’s served during these festivals. We wanted to celebrate the foodie in each of us with Kareena as brand ambassador.”

Abhay Godbole, Vice President, VML India said, “Tirupati Edible Oils has been a trusted name in the region, and with this campaign, we’re ready to elevate the brand to new heights in the competitive edible oil market. This campaign is more than just a celebration of colours, food, and festivals; it’s a celebration of the health and happiness that Tirupati Edible Oils brings to every meal. This festive season, Tirupati Edible Oils is not just part of the kitchen—it’s the heart of ‘Healthy Wali Happiness’ in every home.”