The importance of experiential marketing in the marketing mix is undeniable, as it has become an essential component alongside other mediums. Highlighting its growing significance for achieving impactful returns, BW Applause and Everything Experiential are celebrating exceptional achievements in this field. The sixth edition of the BW Applause Experiential Marketing Summit & Awards is set to take place in August 2024 in New Delhi. The virtual jury meet for the same is scheduled for 23 July, 2024.
Nominations across categories
Over 300 entries have been received for this event, presented in partnership with BW Marketing World and BW Businessworld. The event aims to celebrate creativity, innovation, and effectiveness in the event and MICE industry.
As part of the virtual jury meet process, the jurors would closely examine all the submitted entries and would shortlist the best entries following a round of presentations by the nominees.
In the upcoming sixth edition of the BW Applause Experiential Marketing Summit & Awards, businesses would compete for recognition across various categories, including destinations, venues, wedding hotels, emcees, DJs, and more. These awards, regarded as the pinnacle of the industry, spotlight notable achievements and excellence in experiential marketing, the event industry, weddings, and MICE.
Jury Chair & Panel
Sanjeev Kumar Bijli, Executive Director, PVR Inox, India’s largest and most prestigious cinema exhibitor, will chair the summit. Bijli, who oversees the company’s extensive business operations, brings his expertise in programming, Hollywood studio relations, film distribution, content selection, and growth strategy to this role.
The esteemed panel of jurors includes notable individuals such as Kumar Taurani, Managing Director of Tips Industries; Sanjay Bhutani, Managing Director - India & SAARC, Bausch & Lomb India; Naveen Soni, President, Lexus India; and Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld and Founder, exchange4media Group.
Additionally, this illustrious panel would be accompanied by proficient marketing professionals, including Himanshu Khanna, Chief Marketing Officer, Raymond; Virat Khullar, Assistant Vice President & Vertical Head of Marketing, Hyundai Motor India; Saikot Das, Marketing Director - South Asia, Middle East & Africa, Levi Strauss India; Priyanka (Malhotra) Sethi, Director & Head of Marketing, Haier Appliances India; Tushar Malhotra, Head of Marketing, Bisleri; Akul Narula, Head of New Business (Sales & Partnerships), Paytm Insider; and Rabindra Narayan, Managing Director & President, PTC.
To maintain the competition's integrity, the jury is comprised of esteemed experts from the experiential industry. This includes Anil Singh, Founder and Managing Director, Procam International; Sabbas Joseph, Founder-Director, Wizcraft International Entertainment; Pramod Lunawat, Founder and CEO, Millennium Event and Marriageuana; Vijay Subramaniam, Group CEO and Founder, Collective Artists Network; Sushma Gaikwad, Co-founder, Ice Global; and Samit Garg, Owner, E-Factor.
Additionally, the 2024 jury panel features Dhruv Davar, CEO, Inextis Events; Gour Gupta, Chairman and Managing Director, Tribes Communication; Naveen Kundu, Managing Director, Ebixcash Travel Services; Hari Krishnan, Managing Director and Head of Publicis Content, Publicis Groupe India; Gitikka Ganju Dhar, Anchor of Ministry of Talk - Made in India and Hamza Kazi, Head of Music, Dharma Cornerstone Agency. This diverse lineup ensures a thorough and comprehensive evaluation of the submissions.
For additional information, please visit: https://bwevents.co.in/ee/applause-awards-2024/