Juniorthon Mumbai collaborates with Radius Developers as its title sponsor

The 4th edition of Mumbai Juniorthon is being organized on the 23rd of December at BKC at 6:00 am. Radius Developers, the group which is developing residential, commercial and township projects to create a healthier future for the tiny tots has collaborated with Juniorthon as its title sponsor. Juniorthon aims to promote running as an active lifestyle for children and their families. Juniorthon will be followed by a curated carnival boasting of 50+ activities including a mix of games, food, rides, fitness activities, workshops and a lot more for kids to have fun while being fit. The entries for Mumbai’s longest under 15 kids run and carnival for children and junior athletes is open now. Parents can log onto http://www.juniorthon.com to register their kids for Juniorthon.

Organised by Party Sharty Entertainment, Juniorthon is being presented by Radius Developers, in association with Kanakia Group, powered by Soulful Ragi Bites as the nutrition partner, Kotak Mahindra Bank – My Junior Accountas the Banking Partner; KidZania as the Theme Park Partner; Mickey Mehta as the Wellness Partner, MUMO (Mumbai Moms) as the community Partner and Kleinetics as the Training Partner and Immunity Partner - Cipla Immuno Boosters. 

“A healthy and active lifestyle is what we desire for our future generation. A lifestyle that takes them away from the virtual world, and helps them enjoy the real one with full zest and energy. It’s a matter of pride to be associated with anything that makes this dream come true. We, at Radius, are proud of Juniorthon for taking up such an initiative and making us part of it”, said Ashish Shah, COO, Radius Developers

“At Juniorthon, we are inculcating the healthy habit of running and going for outdoor activates amongst kids at an early age. Today’s kids are very addicted to mobile games, gadgets and television keeping them indoor. This lack of outdoor activities leads to rise in childhood obesity & other related lifestyle diseases. Mumbai Juniorthon is all about children running towards a healthier future and supporting a good cause. For us it’s important that more and more kids participate and complete the run in their own pace, than winning. Hence we have a finisher’s medal and a certificate for every participant,” says Bhavna Mehta, Founder & Creative Director, Party Sharty Entertainment, organizers of Juniorthon.

Juniorthon is organised in a very professional manner with proper safety measures. Every kid who registers paying Rs. 750/- gets a kit which includes Run for a cause T-shirts, Bib, Time Chip, a juniorthon kit with goodies and an E-certificate and finishers medal on complete the run. Juniorthon is categorised to accommodate various levels of runners considering age and distance. To support a good cause and promote a healthier future for children, the goal of this long distance run is to discourage the ample use of video games, television, fast food and visits to shopping malls by children. The children participating in Juniorthon will take on the streets of Mumbai, push their limits and conquer a distance as a testament to their physical endurance and mental toughness to fight for this cause. Further, all participants will experience an in-depth training cum prep-up session with an expert, who will teach children to avoid injuries and maintain stamina during the run.

Following the run, Juniorthon will also showcase a special family carnival cum fitness expo with multiple workshops, curated shows, fitness activities and food pop-ups for a great family mêlée. The Juniorthon Carnival will be free for all.