EaseMyTrip.com has onboarded Bollywood actress Jacqueline Fernandez as its brand ambassador. This move is part of the company's long-term strategy to boost brand visibility and attract a broader audience by tapping into Fernandez’s large fan base.
Known for her lively screen presence and love for travel, Fernandez aligns seamlessly with EaseMyTrip’s core values. As an avid traveller, both for work and leisure, she embodies the adventurous spirit that the platform seeks to promote. Her passion for exploring new destinations makes her a perfect fit as the face of the travel tech brand.
As part of the partnership, Fernandez will be featured in a series of marketing campaigns to inspire travellers throughout India. Leveraging her vast Instagram following of 70.5 million and wide influence, EaseMyTrip aims to increase its visibility and broaden its appeal to a larger audience.
Expressing his excitement about this partnership, Rikant Pittie, Co-Founder, EaseMyTrip mentioned, "We are thrilled to welcome Jacqueline Fernandez as our brand ambassador. Her dynamic personality and passion for travel resonate with our brand values. This partnership is a significant step towards reaching more travellers and encouraging them to explore with confidence."
Piping with enthusiasm, stated, "Travel has always been a significant part of my life, both personally and professionally. I am delighted to join EaseMyTrip, a brand committed to making travel more accessible and memorable for everyone. I look forward to a fruitful collaboration."
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