IWMBuzz Awards Season 6 Honour OTT Excellence

EE News Desk Jun 10, 2024

The award night was held on 2 June at Taj Land’s End, Mumbai

The IWMBuzz Digital Awards Season 6 was an evening of stunning appearances with a grand scale musical tapping into the ever-growing audience interest for digital entertainment. The award night was held on 2 June at Taj Land’s End, Mumbai.

IWMBuzz Digital Awards, honouring excellence in OTT and web entertainment space, in season 6 honoured the finest talent from the industry via Jury, Popular and Editorial categories.

Riding high on the OTT buzz and credibility of award curation, IWMBuzz Digital Awards in season 6 saw support from 10 brands and multiple media partners to help maximise scale and reach.

Pre-engagement activities coupled with native on ground celeb/influencer content integrations led to maximum ROI. The overall reach of the event is expected to cross over a billion impressions across digital, TV (TV Bharatvarsh, News9 Plus), Streaming (JioTV+), outdoor, print, radio and on ground.

A repertoire of artists walked the red carpet and graced the awards night such as Manoj Bajpayee, Sushmita Sen, Bobby Deol, Kajol Devgan, Adah Sharma, Randeep Hooda, Prajakta Koli, Nawazuddin Siddiqui, Raj Shamani, Tilottama Shome, Raftaar, Siddhant Chaturvedi, Ronit Roy, Tisca Chopra, Rajpal Yadav, among many others.

“IWMBuzz Media has broken new barriers in season 6 with its marque property, The Digital Awards, India’s original and biggest OTT and web entertainment awards. Today, there are many who are replicating the format, but our vision and legacy stand strong. We are committed to honouring the true content heroes of the country and put a lot of effort to ensure the most deserving are honoured. IWMBuzz envisioned an OTT focussed award show way back in time and the fact that others have followed suit validates our vision. This year, we received overwhelming support from platforms and creators in terms of entries and we had an amazing response in terms of multiple brands partnering with us. Social media went buzzing on D-Day and some of the biggest movers & shakers attended the gala awards entertainment night. We are thankful and humbled by the response and would continue to work harder to ensure that in coming years the experience get bigger and better at the Digital Awards,” said Siddhartha Laik, Founder and Editor in Chief at IWMBuzz Media.

Sanath Pulikkal, Marketing Head- Home Care, Dabur India mentioned, “Odonil is honoured to have sponsored the prestigious IWMBuzz Digital Awards Season 6. As India's leading air freshener brand, we take pride in associating with events that recognise and celebrate excellence in the digital entertainment sphere.

The star-studded event was a spectacular success, with many stars gracing the red carpet. The brand's association with India’s biggest OTT & web entertainment icons was especially noteworthy. These artists and creators are transforming the OTT and web entertainment landscape, just as Odonil transforms living spaces with freshness. On behalf of the entire Odonil family, I extend our warmest congratulations to all the winners. Your talent, creativity, and hard work have not only entertained millions but also set new benchmarks in digital content. We at Odonil resonate with your commitment to quality and innovation. A special note of appreciation goes to the organisers for their meticulous planning and flawless execution, which made this event truly unforgettable. We look forward to continued associations with such transformative events that bring joy and inspiration to millions. Thank you for allowing us to be part of this remarkable celebration.”

Lokesh Dhamija, Head, Brand & Communications, NBC Bearings (CK Birla Group) pointed out, “We at NBC are excited to have been a part of the IWMBuzz Digital Awards Season 6, India’s premier OTT and Web Entertainment Awards. This event showcased the remarkable growth and dynamic nature of the digital entertainment sector. At NBC, our focus is on forging innovative connections with our industry partners and consumers. We are thankful for the chance to be part of this inspiring event and to collaborate with those who share our commitment to innovation and excellence. Congratulations to all the winners and nominees. As always, at NBC, we are truly 'in it for the long run,' supporting and celebrating creative achievements in every field.”

Sukhpreet Singh, Corporate Head of Marketing, Dish TV & Watcho said, "At DishTV Watcho, we are passionate about bringing high-quality entertainment to our audiences and partnering with the IWMBuzz Digital Awards Season 6 aligned perfectly with our vision. This was our second partnership with the initiative. The event was a huge success and some of the finest talent and content creators were honoured under one roof. We are thrilled to support and be a part of such a transformative initiative and we look forward to many more such associations in time to come.”

Yatnesh Pandey, Vice President, Marketing, Greenply pointed out, “Greenply has been transforming Indian interior spaces over decades and on the other hand OTT has transformed the entertainment industry. Hence, this collaboration with IWMBuzz Digital Awards was a great opportunity for us to connect with today’s millennials who believe in aesthetics, functionality and sustainability which are also core pillars of the brand Greenply. The event was a great success and Greenply engaged with some finest content creators of the country. At, Greenply, innovation is key and we look forward to many more such associations in time to come.”

Joita Sen, Director and Head of Marketing and Designs, Senco Gold and Diamonds added, "Associating with the IWMBuzz Digital Awards 2024 was a rewarding experience for Senco Gold and Diamonds. We celebrated the dedication and hard work of digital content creators whose values of innovation, creativity and excellence resonated with us. As a brand, we embrace contemporary trends while honouring our heritage. Just as we believe in honesty, transparency, and cultural relevance to connect with our customers, we see the same principles in creating relatable social media content. Senco Gold and Diamonds truly appreciates the art of every artist, whether it is digital media or our karigars who create meticulously designed jewellery."

The title partner for the event was Odonil Gel Pocket, and it was powered by NBC Bearings, DishTV Watcho and Greenply in association with TV9 Bharatvarsh, JioTV+, and SugarFree. Threads was the social media partner; Senco Gold & Diamonds was the jewellery partner; the style partner was NM Style, the radio partner was Radiocity; the support partner was Passionfox; the outdoor partner was Art Media. It was an initiative by IWMBuzz Live.