The month of November was exciting for experiential marketing specialists and enthusiasts as it saw some of the most interesting on-ground campaigns across the globe. From brands like Sipsmith to Kelloggs to Ford and Dominoes going all out create immersive experiences for their audiences, we at EE are listing down some of Insta-Inspirational global brand campaigns seen in the moth of November this year.
Sipsmith pop-up lounge at Clerkenwell
This is another one of those experiential campaigns that we hope Indian marketers and agencies take inspiration from. Spirits distillery brand Sipsmith in this campaign launched a pop-up bar at London's Clerkenwell. The distillers changed cocktail lounge on the lower level into an alpine ski lodge with an open fire and fur rugs. Specially created winter cocktails like Mulled Sloe Gin and the Dainty Damsel were served to the guests the lounge could accommodate 70- people at one time. This campaign works as it provided with fans an interesting opportunity to connect with the brand and relish the offerings of the brand in an innovative new avatar.
Xbox ‘Survival of the Grittiest’
Craft London collaboration with McCann London for this campaign to promote 'Rise of the Tomb Raider' and strapped eight Lara Croft fans to a billboard in Southwark, pitting them against extreme weather conditions controlled by the voting public.
After a gruelling 20.75 hours, one contestant was crowned victorious and the overall campaign brought the much needed freshness of idea and execution in the experiential domain with the campaign being applauded by everyone and creating a huge social media stir.
Ford Road Safety Event
This campaign by Ford is a testament of the fact that how can a brand create positive experiences for its TG by simply living up to its social responsibility. Through a road safety event Ford welcomed 1,000 individuals aged between 18 and 24 across three days and challenged them with a number of driving obstacles to encourage the idea of safe driving.
The highlights of this campaign were a distraction test, where drivers were tasked with manoeuvring a Ford Fiesta around a windy track and a drifting test. Good job Ford.
Kelloggs personalized cereal boxes
To give its consumers an exciting engagement during the lead up to Christmas, Kelloggs created this campaign offering consumers the chance to receive their very own personalised box of cereal. To get your personalised box people were asked to either tweet their favourite thing about Christmas along with the #FestiveFlakes hashtag, or include an answer to the question: "Which part of Christmas do you most look forward to?" on the campaign post on the brands facebook page. The campaign was simple, interesting and perfectly suits up the spirit of holidays while giving brand the spotlight it asked for with minimum cost involved and hence works.
Dominoes easy order button
Similar to Amazon's Dash button the multinational joint Domino's too launched its very own easy order button to make the act of ordering pizza even simpler and lazier this November. The button is in shape of a miniature pizza box and works by pairing with the Domino's app over Bluetooth. The button was handed over to the winners of a social media campaign by the brand and created huge social media buzz with its launch. Clearly the launch is an indication of where the world of consumer purchase experience is heading to.
