Indigo Paints partners U Mumba Kabaddi team as title sponsor for Pro Kabaddi Season 2018-19

Indigo Paints has associated with former champions U Mumba Kabaddi team for the Pro Kabaddi Season 6, that started last week, as its title sponsor. The Mumbai-based franchise is owned by U Sports and promoted by Ronnie Screwvala.

The sponsorship deal with U Mumba is for a period of two years, till 2019. This is the second biggest association for Indigo Paints this year, after signing MS Dhoni as its brand ambassador at the start of FY 2019. The company has plans to spend around Rs 200 crore on various advertising campaigns including television, print and digital in the next 2-3 years.

U Sports CEO and Co-founder Supratik Sen said, "We are pleased to have a brand such as Indigo Paints that believes in the long-term plan for a very Indian sport. We look forward to making this partnership a positively memorable one!" 

Indigo Paints Managing Director Hemant Jalan said, “While the current sponsorship deal is for two years, we intend to support the U Mumba team for many years to come. We look forward to a much deeper engagement and not limited to only title sponsorship. We not only want to provide support to the current players but are also keen to help find and nurture exciting prospects for the future.”