India’s Top 10 Dealer Engagement Programs

The most comprehensive ranking of the top dealer-oriented initiatives in India

Experiential marketing is aimed typically at creating a closer bond between the end consumer and the brand. But is that all? Can experiential marketing be used successfully to reach out to other stakeholders as well – such as dealers? This question laid the foundation for us to also felicitate the Top 10 dealer meets. The study period was the same as consumer oriented campaigns - a 15 month period from 1 May 2014 – 31 July 2015.

While these initiatives are typically closed door – being directed to a very specific stakeholder of the company – one cannot understate the importance to reach out to this very specific group.

While organizing extravagant dealer meets is not a new concept, and firms across sectors have been practicing it for a long time; now dealer meets have become grand affairs, with professional agencies conceptualizing and executing these events. Considering the importance of dealers to a firm, the effort is well directed and the money spent is surely worth it.

BW Applause worked with Traverse Strategy Consultants to identify the Top 10 Dealer Initiatives, which recognizes the best dealer – oriented initiatives.

Rank	Initiative Name	Brand	Agency Name
1	Reebok and Adidas trade shows	Adidas	Cream Events
2	Sony P4 Mobile series channel partners launch	Sony	A for Pineapple Ideas & Executions
3	The Tata Motors Annual Suppliers Conference 2014	Tata Motors	SALT Experience and Management
4	Honda Press launch and dealer - supplier business meet	Honda	Radiant
5	Lodha Channel Partner Meet	Lodha	Corporate Events
6	The Aditya Birla Group Birla Cellulose Liva launch	Aditya Birla	Fountainhead Entertainment
7	Asian Paints Dealer's Meet	Asian Paints	Candid Marketing
8	Oriflame’s Managers Seminar	Oriflame	Fountainhead Entertainment
9	UltraTech and Jaypee Partner Meet	Ultratech	Encompass Events
10	Grohe’s Annual Meet	Grohe	Vibgyor Brand Services