Godrej Capital Collaborates With Platinum Outdoor For Multicity OOH Rollout

Platinum Outdoor, a unit of Madison World, has launched an extensive OOH campaign titled ‘Hum Samajhte Hain Business’ for Godrej Capital, the financial services arm of Godrej Industries Group. Spanning 28 cities, the campaign aims to boost awareness and consideration among potential customers, aligning with the brand’s vision to target hub and spoke markets.

Over 20 days, Platinum Outdoor strategically placed over 170 high-impact units in key locations such as high-traffic arterial roads, junctions, market areas, and industrial belts. Utilising large format media and Madison's advanced planning tools, the campaign ensures maximum visibility and impact. The strategic media mix included billboards and DOOH, designed to capture the attention of diverse audiences throughout the campaign duration.

Speaking on the campaign, Nalin Jain, Chief Marketing Officer, Godrej Capital said, "Through our partnership with Platinum Outdoor, we have strategically amplified our reach and engagement across key markets, ensuring that our message is delivered to a target audience. This campaign strengthens our brand presence and reinforces our dedication to empowering business owners' financial aspirations."

Dipankar Sanyal, CEO, Platinum Outdoor & MRP, stated, "It has been an exciting experience for our teams to strategise and execute this campaign. We are already witnessing a significant impact and awareness around the brand."

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