Future Generali India Life Insurance Initiates Insurance Awareness Campaign In Sikkim

Future Generali India Life Insurance Company is actively dedicated to increasing insurance awareness and financial security in the state of Sikkim. Appointed as the lead insurer of Sikkim, by the Insurance Regulatory and Development Authority of India (IRDAI) in collaboration with fellow insurance providers, the company is determined to boost life insurance awareness and penetration in the region.

Guided by IRDAI, a committee comprising representatives from various life and general insurance companies is working to enhance insurance awareness and penetration across all states in the country, with a specific focus on expanding into new markets. This initiative aligns with IRDAI's vision of 'Insurance for All' by 2047. As of 2021, Sikkim's population stood at 7,02,164, with only 14,742 policies sold, resulting in a penetration rate of 0.05 per cent.

Future Generali India Life Insurance, in Sikkim across Gangtok, Pakyong and Namchi, employed 'Nukkad Natak' street play performances at various locations, OOH installations and explaining the benefits of life insurance to the Taxi Drivers Association to create insurance awareness. Moreover, with more upcoming initiatives such as college and school activation, the company plans to sustain the momentum of knowledge of insurance and secure financial futures among the people of Sikkim. The company received a positive response from the local communities, who showcased their interest in learning about life insurance with an enthusiastic turnout.

Geetanjali Chugh Kothari, Chief Marketing Officer of Future Generali India Life Insurance Co. Ltd. And India Project Head for Sikkim emphasised, "As the lead insurer of Sikkim, our commitment goes beyond insurance; it's about diligently enhancing insurance awareness and penetration while expanding into new markets. We, along with other insurance companies present in the state, are dedicated to securing the future of our fellow citizens in Sikkim by empowering them with insurance knowledge and access. We recognize this as a key responsibility for this region. “

The company is preparing for a series of activities, including partnerships with NGOs and digital initiatives, to further promote insurance awareness and penetration in the state.