Fujifilm India Instax Ropes In Kartik Aaryan & Kriti Sanon As Brand Ambassadors

EE News Desk Jun 28, 2024

The Instax series, which celebrated its 25th anniversary last year, was introduced to India in 2012

Fujifilm India, one of the legacy brands in photo imaging, has onboarded Kriti Sanon and Kartik Aaryan as brand ambassadors for its Instax business in India. These youthful icons embody the spirit of Instax, with Sanon's vibrant fashion sense perfectly complementing Fujifilm's colourful instant cameras, and Aaryan's infectious smile and spontaneity aligning seamlessly with the candid charm of Instax.

The Instax series, which celebrated its 25th anniversary last year, was introduced to India in 2012, featuring Analog Instant Cameras, Hybrid Instant Cameras, Smartphone Printers, and the innovative Instax Pal digital camera. With a strategic focus on Generation Z, Instax products are available through various retail channels and their dedicated D2C platform, Instax.in.

Sharing her excitement, actress and brand ambassador, Sanon, voiced her enthusiasm, "I am excited to join the Instax family and share this unique experience with others. I've cherished Instax for years, curating a scrapbook of cherished moments with loved ones. Each Instax print signifies a special memory, evoking a rush of emotions which is unmatchable in this digital era. The playful and aesthetic design of their cameras and printers perfectly complements my personality, making Instax an essential part of my life."

On the occasion, actor and brand ambassador, Aaryan said, "I live in the moment and cherish capturing candid moments on the go. Instax is my constant companion during travels for shoots and vacations. I love sharing Instax prints with my near and dear ones as a heartfelt, personal gift from me. I have captured so many personal candid moments with Katori and my family and hung them on my house walls. Each print holds a unique memory, preserving moments of joy that I can share with others, creating lasting bonds through the magic of instant photography."

Koji Wada, Managing Director, Fujifilm India, stated, "We are delighted to welcome Kriti Sanon and Kartik Aaryan to the Instax family. Their energy and enthusiasm perfectly align with our group philosophy of ‘Giving our World More Smiles’. As influential youth icons, they embody the creativity and joy Instax stands for. We are confident their association will inspire more people to experience the unique charm of instant photography, creating and sharing lasting memories. We look forward to a wonderful collaboration that brings even More Smiles to our customers across India."

Adding on, Arun Babu, Associate Director and Head of Digital Camera, Instax and Optical Devices Business, Fujifilm India, voiced, "With Kriti and Kartik on board, we aim to enhance our brand reach and connect with the youth. Instax is a celebration of life's moments, and our new ambassadors perfectly align with this spirit. Leveraging their popularity, we intend to broaden the Instax brand across India, promoting a vibrant 'culture of photography' where capturing and sharing moments is a joyful part of everyday life.”