FNP Welcomes Paridhi Joshi As Assistant Vice President - Retail

EE News Desk Jan 25, 2024

FNP unveiled the appointment of Paridhi Joshi as the Assistant Vice President - Retail. Bringing a wealth of experience and expertise in retail and product development, Joshi is set to play a pivotal role in driving the brand's retail strategy and enhancing the overall customer experience as AVP - Retail she will leverage her background to further elevate the brand's retail initiatives.

Her responsibilities will include overseeing category and merchandising operations, optimising customer engagement strategies, driving innovation thereby contributing to the brand's growth.

Joshi has over 14 years of retail expertise from various prominent groups where she delivered enhanced brand appeal and sustainable growth in a variety of important leadership roles. In her previous role at Mensa Brands, she served as a key player in new product development, contributing significantly to the growth of brands within the fashion and home portfolio like Dennis Lingo, HighStar, Folkulture to name a few.

Her achievements include introducing new categories, implementing strategies to achieve sales and profit goals and improving input costs for top sellers through product re-engineering.

Joshi’s career journey includes stints with Aditya Birla Fashion and Retail, ColorPlus and V-Mart Retail. In these roles, she showcased her ability to drive omnichannel integration, fostering a smooth working culture between internal and external stakeholders.

Known for her meticulous attention to detail, she is recognised for her passion and dedication in achieving outcomes, as well as her ability to take carefully calculated risks. Her strategic approach included the rollout of structured processes that led to improved business metrics.

Pawan Gadia, Director and CEO Global, FNP said, "We are thrilled to welcome Paridhi to the FNP family. Her proven track record in retail and product development aligns seamlessly with our vision for the brand's future. At FNP we are set to enhance the customer journey, infusing the latest trends, and showcasing our gift offerings in an engaging and impactful way. We are confident that her leadership will bring valuable insights and contribute significantly to our endeavours. FNP is now ready to take the next step in its growth journey and it’s the perfect moment for Paridhi to join the team"

Paridhi Joshi said, “I am excited to join the prestigious FNP family. The brand's commitment to excellence, innovation, and creating memorable gifting experiences has always set it apart. Being a part of the continued legacy of FNP is both inspiring and motivating. I look forward to contributing my skills and passion for retail to enhance the operations and bring joy to our customers through thoughtful and unique gifting solutions.”