FNP’s ‘Retail Shine’ To Transform Gifting Experiences

EE News Desk Jul 05, 2024

FNP's new store in Gurgaon offers an exclusive range of imported flowers, gourmet cakes, plants, handcrafted items, and personalised gifts for every occasion

FNP (Ferns N Petals) has unveiled its newest COCO (Company Owned Company Operated) store under the innovative ‘Retail Shine’ concept in Sector 46, Gurgaon. With the largest offline retail presence in India, this milestone marks a pivotal moment in FNP’s journey to revolutionise the gifting experience, combining a dynamic retail space with a functional dark store.

Located in one of the most sought-after areas of Gurgaon, the new hybrid store caters to the high demand for premium gifting options in the region. It will feature a comprehensive selection of imported flowers, gourmet cakes, premium plants such as bonsai and orchids, handcrafted items, and a unique collection of personalized gifts. Whether celebrating an evening soiree, a birthday, or Diwali, customers will find perfect gifts for every occasion.

For the first time, the store will also offer a subscription plan, providing customers the convenience of regular deliveries of their favourite items. With operational hours from 8 am to 11 pm, the store is designed to provide a seamless shopping experience, catering to both walk-in customers and online orders. To ensure prompt delivery, FNP will have dedicated delivery executives and partnerships with platforms like Zomato and Swiggy.

The retail area on the ground floor showcases an extensive selection of best-selling products. The store is equipped with dedicated spaces for crafting exquisite flower arrangements and managing online orders, ensuring efficiency for both in-store and online shoppers.

Anil Sharma, COO - Retail & Franchise, FNP, stated, “The COCO store embodies our commitment to delivering convenience and a delightful consumer experience to our customers, whether they prefer to shop in person or online.

Our hybrid model, combining a retail showroom with integrated quick commerce operations, allows us to provide an exceptional and uplifting consumer experience. Opening in such a premium and convenient location will meet the high demand for our store, elevating our customers’ experience with FNP.”

This strategic launch in Gurgaon aligns with FNP’s goal to enhance its quick commerce capabilities across Delhi-NCR while continuing to grow its robust online order fulfilment network. Utilising proprietary logistics and technology, FNP ensures prompt and efficient delivery, partnering with platforms like Zomato and Swiggy and employing dedicated delivery executives.