Flipkart organised an orientation workshop with the National Rural Livelihood Mission (NRLM). The workshop aimed to empower local artisans and craftspeople by equipping them with the knowledge and tools to tap into the Flipkart marketplace and grow their online businesses. The event was attended by Savitri Thakur Hon. Minister of State, Ministry of Women and Child Development, Priyank Mishra (Collector/DM – Dhar), Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group.
The workshop organised in Dhar, Madhya Pradesh aims to strengthen the capabilities of rural communities for self-employment and entrepreneurship. Placing a significant focus on providing extensive information on Flipkart marketplace offerings, the workshop aimed to provide the underserved communities of craftsmen, weavers and artisans with national market access to grow their businesses. More than 100 rural women entrepreneurs, micro-enterprises and women-led Self-Help Groups (SHGs) from Dhar attended the orientation workshop led by Flipkart in partnership with NRLM.
Thakur said, “We firmly believe that by equipping rural women artisans, craftsmen, and self-help groups with the knowledge to tap into e-commerce, we can open up new growth opportunities for them while strengthening the local economy. The guidance and resources shared by Flipkart during today’s workshop have been incredibly beneficial, offering a comprehensive learning experience. We hope this empowers them with the skills needed to enhance their online presence and accelerate their entrepreneurial success.”
Kumar commented on the collaboration saying, “Flipkart has positively impacted over 1.8 million livelihoods across India, playing a crucial role in supporting local artisans and rural women entrepreneurs by offering them new growth opportunities through the e-commerce platform. We are committed to further enhancing the livelihoods of artisans, MSMEs, SHGs, women-led enterprises, and craftsmen across India while building infrastructure across India and creating new livelihood opportunities. We are delighted by the positive reception at today’s workshop and remain focused on creating more opportunities for the MSME ecosystem in the state of Madhya Pradesh and the whole country. Through Flipkart Samarth, our goal is to equip them with the necessary knowledge, tools, and access to national markets to help them grow their businesses online.”
Flipkart Samarth, launched in 2019, is a nationwide initiative that aims to open new growth opportunities for MSMEs, artisans, and underserved communities through e-commerce. The program’s primary objective is to provide underserved indigenous communities and enterprises with an inclusive, nationwide digital platform and help them develop the capabilities for earning a better living. The growing participation in the Samarth program has been secured through the help of strategic engagements with State and Central Ministries, Government Departments, and other entities across India.
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