Experiential Marketing: What willl stick in our minds as we think back on 2020 and 2021?
Through direct interactions with customers, experiential marketing is a remarkably quick and efficient way to increase brand awareness. All five senses are stimulated, evoking feelings that create enduring memories that have been found to increase brand loyalty.
By establishing an honest and relatable connection with your audience through experiential marketing, you may increase recognition for your company and client loyalty. Deep customer insights that may be priceless will be your reward.
What will stick in our minds as we think back on 2020 and 2021? Most likely, it's the absence of engaging with friends, family, and coworkers in social and professional settings; going out and about, and experiencing people, places, and things. We quickly transitioned from in-person conversations to virtual world ones.
The implications of the new paradigm post-covid for brands Experiential marketing is essentially the creation of brand experiences that link the appropriate venue or event with the appropriate audience and appropriate merchandise. If there are no live sporting events, what are beer companies? No auto shows without cars? Where would we be without marathons and 10Ks?
Think like a consumer if you want to draw consumers. That is an adaptation of an old proverb, yet it is effective. What do your clients desire? They've been looking for an experience, haven't they? After all, it helps to see your brand in publications and on social media. They are supporting your brand because they identify with your messaging.
Try to picture your brand creating consumer experiences in the virtual world with each of these terms. Experiential marketing has roots in "analog" marketing. Consider it as a hypothetical thought experiment:
Engagement marketing, Pop-up marketing, Experiential marketing activations, Guerilla marketing, Live marketing, and Special event marketing.
The function part has been significantly impacted by digital transformation. In other words, people are people, but major changes have been made in the way we approach them from a marketing perspective. There is no going back to the way things were in a post-covid world. The importance of audience intelligence
But that doesn't mean we stop having in-person interactions. These have an impact and will keep having the same impact they did before the outbreak. For instance, trade exhibitions are becoming more popular once again due to how effective they are in connecting B2B and B2C brands with consumers.
But there's a major but. A young audience has been impacted by virtual experiences and will come to expect that kind of connection as an option. Keep in mind that the "personal" component of personalisation is what works.
Finding out what is on customers' minds first can be done by incorporating social media discourse into data visualisation. Naturally, your brand will require a distinctive angle to participate in the discourse. Social listening allows you to stay focused on the gaming industry rather than the zillion SEO articles that are constantly telling you what to do. You must remain focused.
Now it's up to you to determine the closest touch-point where your brand may join the conversation. Being a marketer at this time is exhilarating. There are more and more ways to expand your brand into virtual environments. For a demo, get in touch with us, and we'll put you ahead of the competition with useful consumer and market intelligence to guide your work!
