The 6th BW Applause & Experiential Marketing Awards 2024 Jury Meet which took place on 23 July, 2024 was a huge success. Sanjeev Kumar Bijli, Executive Director, PVR Inox who presided over the jury meet as the Jury Chair, flagged off the jury meet in the presence of several other jurors.
Opening the floor for the jury meet, Bijli mentioned, “As the Chair for this year's jury of the BW Applause Experiential Marketing Awards, I am delighted to welcome you all to today's jury meeting.
The inclusion of experiential marketing in the marketing mix has become indispensable. With its ever-evolving prominence, it stands as a critical component akin to several other mediums. Emphasising the growing significance of experiential marketing for achieving impactful returns, BW Applause and Everything Experiential aim to recognise and honour outstanding achievements in this dynamic field.”
He added, “I am pleased to share that this edition has received an impressive 300 entries across multiple categories. Our event aims to celebrate creativity, innovation, and effectiveness within the event and MICE industry. This is a testament to the vibrant and evolving landscape of experiential marketing, and I am confident that today’s deliberations will reflect the high standards we have come to expect from this community.”
Shedding light on the jury process that took place, Bijli said, “The jury will meticulously evaluate each entry based on three key criteria: innovation, impact, and presentation. Our goal is to ensure a fair and thorough assessment of each submission, celebrating the very best in experiential marketing.
As we proceed with our evaluations, I encourage you all to bring your wealth of experience and unique perspectives to the table. Your insights and expertise are invaluable in identifying and celebrating the most deserving entries. I look forward to our discussions and am excited to see the exceptional work that has been submitted.”
Thanking each one of the jurors for their commitment to the process, he wrapped up, “Your dedication ensures the integrity and prestige of these awards. Let us work together to honour the creativity, passion, and excellence that define the best in experiential marketing. Looking forward to a productive and engaging jury session with each one of you.”
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