Everything You Need To Know About Mercedes-Benz's Marketing Campaign- ArE You AMG-ready

India’s leading luxury car brand Mercedes-Benz on Monday rolled out a new-age marketing campaign "Are you AMG-ready?”  

The new campaign is all about Mercedes-Benz India’s shift to new age performance marketing. 

The campaign is a departure from the regular media mix and leverages customer-insight driven performance marketing, catering to the lifestyle of AMG customers. 

It is designed to bind existing customers to the brand and conquer new target groups while focussing on the timeless AMG spirit. 

Santosh Iyer, Vice-President, Sales & Marketing, Mercedes-Benz India said, “The "Are you AMG-ready?” campaign aims at making the brand more desirable while simultaneously reaching new target groups. It showcases Mercedes-Benz’s sharp customer focus by repurposing the media mix to ensure maximum engagement with customers."

He added that our AMG customers are adrenaline loving, feisty spirited digital natives who seek instant reaction and constant engagement from the brand. They are performance purists whose passion for the AMG brand has led them to become semi-influencers in their own right.  

"The campaign acknowledges the evolving psyche and AMG lifestyle of our customers and invites them to explore the infinite possibilities just like the powerful and scintillating personality of the AMG performance brand itself," he added.