Ethos Marks Debut In Kochi With Maiden Multi-brand Boutique

EE News Desk Jun 22, 2024

This new boutique marks Ethos' 64th store in India and aligns with the company’s ongoing expansion plans

Ethos, one of the country's leading luxury watch retailers, has made its debut entry in Kochi. It has inaugurated its first boutique on Bypass Road, Edappally, Kochi.

With the launch of the Ethos Summit boutique, over 30 luxury watch brands have made their debut in Kochi. The multi-brand store, spanning approximately 6,000 square feet, offers an exquisite collection of timepieces from renowned brands such as Jacob & Co., Breitling, Bovet, Bell & Ross, Parmigiani, Norqain, Arnold & Son, and Louis Moinet.

This new boutique marks Ethos' 64th store in India and aligns with the company’s ongoing expansion plans.

“The boutique's design aligns with the aesthetic that Ethos has successfully implemented in other top locations. Featuring a lounge area on the ground floor, it offers a relaxing environment for customers to unwind while exploring a diverse array of luxury watch brands. The customers will also find it convenient to get their watches serviced, with experienced watch technicians at the Kochi boutique,” Ethos said in a statement.

According to the company, the luxury watch market in Kerala, particularly in Kochi, shows great promise due to its clientele and cosmopolitan ambience. As per a media report, an Ethos spokesperson mentioned, “We expect the new store to cater to this discerning market, introducing over 35 prestigious brands and elevating the standard of luxury retail in the state. Our target customers in Kerala include seasoned collectors, luxury enthusiasts, as well as first-time buyers. We aim to cater to the diverse tastes of Kochi's residents, offering everything from classic designs to bold statements in luxury watchmaking,” an Ethos spokesperson said.

The Ethos Summit boutique, covering around 6,000 square feet, showcases premier timepieces from a diverse selection of luxury watch brands.

Kochi's position as Kerala's leading shopping destination, its cosmopolitan allure, and strong connections to the Middle East provide ideal conditions for the debut of this luxury store. “The city's preference for premium goods and its emerging luxury market make it an ideal location for our largest boutique,” the spokesperson pointed out.

To celebrate the launch, a series of events are scheduled to connect with the Kochi community.

Established in 2003, Ethos Limited stands as one of India’s foremost retailers of luxury and premium watches, having been listed on the BSE Limited and the National Stock Exchange of India Limited since 30 May, 2022.