Eemagine, the annual convention of the Event and Entertainment Management Association, is scheduled across three days at Hotel The Grand, Vasant Kunj, in New Delhi. Perhaps the biggest confluence of the event and experiential marketing industry in India, the event attracts agencies and planners from across the country owing to its illustrious guest speakers and panelists. If you’re contemplating registering for it here’s a look at the agenda to help you decide:
Day 1: 01 May, 2016
03:00 pm: Registration | Tea & Coffee
03.45 pm: All guests need to be seated
04:00 pm: Welcome Address
Mandeep Singh, General Secretary, EEMA
04:05 pm: Keynote Address
Kapil Mishra, Minister of Tourism, Govt of Delhi
05:00 pm: Special Address: Media, Entertainment, Sports – The New Frontiers
Anurag Batra, Chairman & Managing Director, Business World Group
05:15 pm: The Business of Sports: It’s time to play HU TU TU
In a country of a billion plus cricket is the unanimous favorite sport and draws a disproportionately large investment with the other sports struggling to survive, until recently. Over the last five years, following on the heels of the IPL, premier leagues have emerged for hockey, tennis, football, badminton, kabaddi. Interestingly, large corporate organizations are helping spur this change along with media houses and visionary-entrepreneurs. Do we see these investments deepening? What are the challenges and the possible solutions to broad base these sporting events to give the desired return on investment? How can we get a balanced sports economy.
Harish Krishnamachar, Sports Guru and Founder, Sportsoid
Dhiraj Malhotra, Tournament Director - ICC World Cup, Mentor to HIL, ISL, Pro-kabaddi League and IPTL
Gautam Bhimani, Sports Anchor
Saba Karim, Former Cricketer and Indian Selector
Zafar Iqbal, Olympian, Captain of India’s Hockey Team
Moderator: Syed Sultan Ahmed, Managing Director, Edumedia Pvt. Ltd.
06.15 pm: Tea & Coffee
06:45 pm: General Body Meeting of EEMA commences
(To be attended by Platinum/Primary members only)
07:30 pm: Entertainment: Mame Khan
Cocktails & Dinner
Day 2: 02 May, 2016
09:00 am: Registration | Tea & Coffee
10:00 am: National Anthem
Merlyn D’Souza - Vivienne Pocha - Rhys D’Souza
10.10 am: Welcome Address
Sabbas Joseph, President, EEMA
10:20 am: Inaugural Address: The India of my dreams
Arnab Goswami, Editor-in-chief, TIMES NOW and ET NOW *
10: 50 am: Special Address: Skilling India
The skilling initiative of the Government of India is perhaps its tallest agenda and definitely the most needed. With an objective to enable and mobilize a large number of Indian youth to take up outcome-based skill training making them employable and earn a livelihood, this could result in unparalleled growth for the Indian economy. This session highlights the vision of the initiative and the aggressive role that the experiential industry can play in achieving a Skilled India.
Dr. A. Didar Singh, Secretary General, FICCI
11:00 am: Innovation - The key to growth
Innovation ups the game for any business entity as it changes the business and also redefines the market place. Sometimes it provides better products and services, while at other times it could simply change the costs paradigm.
Welcome to lessons from an innovator, who changed the game in the automobile business, redefining the market place for SUVs and the small car. Here is a winner’s story on how innovation became the key to growth for Renault India
Sumit Sawhney, Managing Director and CEO, Renault India
Innovation – Change the game
Changing the game of play and making it a successful run requires grit, focus and limitless energy to get to the top of your game. Moving away from the traditional, venturing into the unknown in a country that refused to buy online, Makemytrip used technology to service its global customer base and offer personal advisory and holiday planning services using technology as the backbone of its delivery. In this session we learn how innovation and “perception changing paradigms” were used to change the game and grow business.
Deep Kalra, Chairman and Group CEO, Makemytrip
Moderator: Brian Tellis, Member, National Advisory Council and Former President, EEMA
12:00 am: Tea & Coffee
12:15 pm: Global Creativity: India Inspires
The land of storytellers from mythical times to forever more, India today draws eyeballs for its indigenous culture, spirituality and creativity, while keeping pace with the ever-changing technology and global market conditions. Can India inspire and create that big idea that makes global waves, like never before?
Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra Group
Moderator: Sushma Gaikwad, Vice President, EEMA
12:40 pm: FICCI FRAMES Media & Entertainment Report 2016
Predictions for the way forward
Girish Menon, Director- Deal Advisory, KPMG
Moderator: Jaideep Singh, Member, National Advisory Council, EEMA
12.55 pm: Growing Business: Scaling Heights
Making a business scale new heights despite environment and stiff competition from diverse market players is what makes winning a joy. Innovation in distribution, human resource management, and focus on the core values has defined Gionee mobile’s growth in India. The co-founder of Gionee mobile shares their India story.
Arvind Vohra, Managing Director, Gionee
Moderator: Sameer Tobaccowala, Member, National Advisory Council, EEMA
01:25 pm Lunch Break
02:30 pm: Mind reader Live in action
03:00 pm: EDC - International festival
The Indian youth has tasted blood with our homegrown festivals having hosted some of the best names from across the world in different genres of music and the experience gets better with each year. And yet there is a thirst to emulate the international festivals. The Electric Daisy Carnival or EDC as it is popularly known is the pioneer and the holy grail of festivals. What does it take to create a festival that draws global locomotion towards it? And steps up the pace with every edition.
John Boyle, Chief Growth Officer and Interim CFO, Insomniac
Moderator: Vijay Nair, National Executive Committee Member, EEMA
03:45 pm: Tea & Coffee
04:00 pm: Emerging Trends in Social Events
The social events industry has left all other event-genres behind in the area of creativity, technology, execution as well as content and experience.
The trends in Social events could be the trends that define the events and activation market place…watch this space. This session takes us through some great experiences, the challenges and the victories while dealing with a client who initially doesn’t know what he wants… but in the end simply wants “More”. ‘Aur batao aur batao’ the ironic lyrics were never more relevant than today in the social events industry of India.
Priceless Memories: Case studies
Geeta Samuel, Founder Director, Q Events Pvt. Ltd.
Vijay Arora, Managing Director, Touchwood Events Pvt. Ltd.
Samit Garg, Founder Director, e-Factor Entertainment Pvt. Ltd.
Neelabh Kapoor, Founder Director, Studio Neelabh
Moderator: Rajeev Jain, Vice President and Treasurer, EEMA
05:00 pm: Emerging Rights Paradigm: Copyright & Licensing
Who owns the music? Who owns the lyrics or who owns the composition? Who is the publisher? Who does this voice belong to? Who is the producer? Everyone believes it belongs to them. Is it legal – is it not, should we take a license – should we not; the guessing game that has driven all stakeholders of the industry round the bend and back. Here is a session that offers a never-before dialogue that puts several pieces of the puzzle on the table.
This is a dialogue to pave the way for a solution.
The Copyright Law & Rights Licensing - The lay of the land:
Abhishek Malhotra, Founder, AMT Law
Panel Discussion:
Abhishek Malhotra, Founder, AMT Law
Atul Churamani, Managing Director, Turnkey Music & Publishing Pvt. Ltd.
Mukesh Bhatt, Renowned Film Producer, President Film & Television Producers Guild
Sanjay Tandon, President, ISRA
Pradeep Jaiswal, Director - Legal, Novex
Moderator: Sabbas Joseph, President, EEMA
6.00 pm: Kabir Khan, Director, Bajrangi Bhaijaan
Moderator: Roshan Abbas, Member – National Advisory Council, EEMA
07:00 pm: Fireside Session:
EEMA & the Copyright Law: The Way Forward
Ankur Kalra, Secretary, EEMA
Abhishek Malhotra, Founder, AMT Law
07:30 pm: Entertainment: EEMA’s Got Talent
Sajid-Wajid
Cocktails & Dinner
Day 3: 03 May, 2016
09:30 am: Registration | Tea & Coffee
10:00 am: National Anthem by School Choir
10:05 am: IP Valuation Paradigm
Ashish Pherwani, Partner Advisory Services – Media & Entertainment, Ernst & Young LLP
10:15 am: Priceless Experiences: Case studies
Priceless experiences always make great stories to hear starting from the birth of an idea, its challenges and its final victory lap. Here are a few of India’s Intellectual Property success stories. Time to set an evaluation paradigm for future investors.
- Sunburn: Karan Singh
- Femina Miss India: Rohit Gopakumar
- Jaipur Literature Festival: Preeta Singh
- Mumbai Marathon: Vivek Singh
Moderator: Vijay Nair, Secretary, EEMA
11:00 am: India Unimagined in a Connected World: A view into tomorrow
A world of Apps, communication messaging that awaits you as you travel; solutions that present themselves automatically when you face challenges… the impossible seems completely possible. On another front, the wireless framework of our country is re-imagineering itself. 4G, Jio and unlimited bandwidth that connect the metros, rural and hinterland are the emerging new order. Google is connecting us everywhere and to every piece of information or experience that exists.
Where do events find themselves in this new “always connected” world? How can one make life in the connected world eventful? How can one use the connected world for brand engagement? What can the new India be? Google’s VP and Managing Director- South East Asia and India, shares with us his insights on India Unimagined… Welcome to the future!
Rajan Anandan, Vice President & Managing Director of Google, South East Asia & India
Moderator: Mandeep Singh, General Secretary, EEMA
11:30 am: Tea & Coffee
12:00 am: Integrated Marketing: Making it Eventful
First there was traditional advertising, which everyone called ATL. Then came Below the Line… and everything that the ATL masters didn’t understand such as events, brand activation, promotions, digital, retail, exhibitions etc. was bunched under this term.
Now, there is no ATL or BTL… every aspect needs to be integrated. Marketing besides incorporating events needs to be “eventful”. What are the new mantras that will help marketers to approach brand communication as an integrated whole … learn from the gurus!
Manu Seth, Senior Director, Marketing, HTC
Jaideep Singh, Sr. Vice President & Business Head, INS- Viacom18
Moderator: Atul Nath, Executive Vice President, EEMA
01:00 pm: Lunch
02:00 pm: FUN QUEST - by Siddharth Basu
02:45 pm: Smart Cities – Art Cities
Enhanced quality of life defines truly international cities be it London, New York, Singapore or Hong Kong. A key ingredient is access to arts and entertainment which defines the live-ability of a city… the happiness quotient of a city. As India moves forward with an ambitious plan to create a series of Smart Cities – Infrastructure & opportunities for Arts and Entertainment has to form an integral part in city planning.
Four of the finest minds come together in a conversation with EEMA
Keynote Address:
Amitabh Kant, CEO NITI Aayog and former Secretary, Department of Industrial Policy and Promotion (DIPP) – Government of India
Panel Discussion:
Amitabh Kant, CEO NITI Aayog and former Secretary, DIPP, Govt of India
Arun Maira, Former Member of Planning Commission of India
Malvika Singh, Advisor to CM of Rajasthan for Arts and Culture
Valsa Nair Singh, Secretary, Tourism and Culture, Govt of Maharashtra
Moderator: Michael Menezes, Member, National Advisory Council and Former President, EEMA
03:30 pm Tea & Coffee
04:00 pm Blockbuster Ideas…making them real
Simple ideas are made real…on reel.
How do you conceive them, give them body and then breathe life into them…..Mammoth-like research, a clear story, impeccable performances, tight editing, emotional and joyous music….applause greets the story on reel, Housefull boards go up at theatres…and the box office jingles!
What is the science and methodology? How does one create a blockbuster while others fail….how can one ensure that one always succeeds, or at least have the best chance to succeed.
Aanand L. Rai, Award Winning Producer & Director - Raanjhanaa, Tanu Weds Manu, Tanu Weds Manu Returns, Nil Battey Sannata etc.
Moderator: Mandeep Singh, General Secretary, EEMA
04.30 pm Health / Safety / Risk Mitigation
The best of ideas and sleepless nights go down in vain if an event manager has not paid heed to the essentials of health, safety, risk mitigation, evacuation procedures.
We work in a challenging world, where technicians have very often only learnt on the job; due to non-availability of technology are working with outdated equipment; “earthing” of electrical connections is often done only after someone experiences a shock…..the list is endless.
Can we get better? How can we improve our situation? Can we commit to the basic dos and don’ts that are needed for health and safety of our technicians, staff, guests, clients and the property that we occupy?
Keynote: Event Safety in India: What stops us?
Viraf Sarkari, Director, Wizcraft International Entertainment Pvt. Ltd.
Panel discussion:
Viraf Sarkari, Director, Wizcraft International Entertainment Pvt. Ltd.
Sean Norris, Security & Risk Consultant, ICC
Mohomed Morani, Director, Cineyug and Morani Fireworks
Avishkar Tendle, Director, Natura Rigging
Warren D’Souza, Managing Director, Sound.com
Shibu Chellappan, Director, Pavilions & Interiors
Rajiv Sud, Director, New Variety Decorators
Moderator: Sanjeev Pasricha, Former General Secretary, EEMA
05:30 pm Inspirational Icons: Finding inspiration
Sanjay Dutt on Sanjay Dutt
Sanju for most and Baba for many – here is a chat with the man who is loved by all! Blockbusters, action roles, hero, anti-hero, and humanitarian work; all come easy to Sanju, as he lives his life from the heart.
Real stories and Reel stories have presented to the world two different persons… today, they come together.
Sanjay Dutt, Award-winning Actor, Indian Cinema
Moderator: Roshan Abbas, Member, National Advisory Council, EEMA
06:30 pm Conference session concludes at The Grand
06:30 pm GUESTS LEAVE FOR SPOTLIGHT HONOURS AT VEDA
07:30 pm Spotlight Awards & Entertainment at Veda
Presentation of EEMA President’s Honour
Presentation of EEMA Spotlight Honours
Entertainment
Cocktails & Dinner
* invited to be confirmed
The session moderators may be changed nearer the event.
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