The growth of radio in India has been a dynamic and multifaceted journey.
Internet penetration and mobile technology facilitated the rise of online radio and streaming services, allowing listeners to access radio content on various digital platforms. Radio has played a crucial role in preserving regional languages and music. It continues to remain a vital medium for information dissemination, especially in rural areas with limited access to television and internet.
In a bid to explore the radio and audio space further, the exchange4media Group has hosted the inaugural edition of the e4m Golden Mikes Radio & Audio Conference in Mumbai on 26 June. The day-long conference will be followed by the 12th edition of e4m Golden Mikes awards which will be graced by industry luminaries and seasoned professionals from the media world.
At the conference, industry leaders and experts will share valuable insights on the growth of radio in India, covering a broad spectrum of topics that highlight radio's evolution and future prospects. The conference is aimed at exploring a wide range of topics ranging from the growth and future of radio in the digital age, the role and significance of RJs and how they add value to a radio channel, the growth of traditional radio in the digital age, the untapped power of radio advertising, the evolution of audio content from radio to podcasts, how has digital integration like streaming and podcasts helped the radio industry and more. Furthermore, these thought leaders will explore the current trends and innovations driving the radio industry today. The agenda of the conference is power-packed with impressive panel discussions and keynote sessions.
Following the conference, the much-awaited e4m Golden Mikes Awards 2024 will be announced to celebrate the exceptional and innovative excellence in the Radio & audio industry. The winners will be awarded in four major categories- Radio, Podcast/Audio Series, Audio Books and Excellence, which are further divided into several sub-categories.
The highly anticipated awards night will bring together creative minds from the radio industry under one roof to celebrate excellence and innovation in the radio ecosystem. e4m Golden Mikes awards aim to celebrate the outstanding campaigns done by brands, agencies, radio stations & radio talent from in-front-of-the-mic presenters to behind-the-scenes producers.
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