Dulux Weathershield Celebrates The Indian Armed Forces with The #HomesOfTheBrave Initiative

On the occasion of India’s 70th Republic Day, Dulux Paints from the house of AkzoNobel, a leading paints and coatings company launched the #HomesOfTheBrave initiative. The campaign aims to celebrate brave hearts of the Indian Armed Forces who leave their homes to protect ours.

The digital campaign #HomesOfTheBrave showcases the stories of two such personnel from the armed forces: Sumitra Devi, Assistant Sub-Inspector, CRPF; and Ajoy Kumar Rabha, Sipahi, CRPF. The video campaign features Farhan Akhtar, the brand ambassador of Dulux. It highlights how the armed forces protect the country while staying away from their homes for extended periods of time. Through #Homesofthebrave, Dulux Weathershield initiated painting the homes of these heroes as a gesture of gratitude and a homecoming gift.

Sumitra Devi who hails from Rajasthan went against all odds to join the CRPF at 21 years of age to fulfil her childhood dream of serving the country. With a strong support from her in-laws and breaking societal barriers, she joined the CRPF and moved up the ranks to become an Assistant Sub-Inspector.

Ajoy Kr Rabha joined the CRPF when he was 24 years old and since then he has been visiting his home in Assam only once or twice a year. He hopes to visit his home more often. He remembers his parents working hard to provide for him and today, he feels it is time for him to take care of his family.

Rajiv Rajgopal, Managing Director, AkzoNobel India said, “The Indian Armed forces have valiantly stood at the borders through tough tides and extreme weather conditions to protect the nation. With Dulux Weathershield’s #Homesofthebrave, we want to celebrate and acknowledge these brave hearts and support them in protecting their homes from the forces of nature.”

Dulux Weathershield is a range of technologically advanced exterior wall paints, especially designed to protect India’s homes from its unique and extreme climatic conditions. Statistics show that rain and cracks are the biggest reasons for damage to exterior walls of homes. Dulux Weathershield Powerflexx with its rain and crack-proof properties shields homes against such damage and keeps the exterior walls in pristine condition for up to 10 years.

With this campaign, Dulux Weathershield also invites and encourages the nation to thank and express gratitude towards our brave heroes in the armed forces by leaving a message on: www.homesofthebrave.in.