Dr Annurag Batra, Founder, exchange4media and Chairman, BW Businessworld has been elected as a Member of the International Academy of Television Arts & Sciences. He joins a group of over 900 members from 60 + countries, representing the world’s leading television and media companies.
Dr Batra is respected and revered in the media and television industry through his contribution to setting up exchange4media, institutionalising it and creating a new and pioneering platform for media, television and related domains in digital and building a pioneering and impact-making organisation in a 360-degree manner.
Dr Batra has serendipitously created a new sector and an industry which is respected and emulated by all others in the domain.
Dr Annurag Batra is a serial entrepreneur, an author, an angel investor, a TV show host, a nationalist and a full-time dreamer who believes anything you believe in deeply manifests itself in reality.
In his role, Dr Batra manages several big media brands that he has created from scratch under its aegis. He holds the fort as Chairman and Editor-in-Chief of BW Businessworld Media Group(www.businessworld.in) which is in its 44th year and amongst the topmost respected business media platforms which are 360 degree and media neutral.
Dr Batra has been busy pivoting and turning around BW Businessworld, a company he acquired in late 2013 and in the last nine-plus years BW Businessworld has pivoted to becoming a content tech media conglomerate and is making an impact in India with its futuristic approach. He has also served as a Member of the Board of Governors of the prestigious Management Development Institute, Gurgaon (www.mdi.ac.in) his own Alma Mater and Dr Batra is the first PGPM (MDI's flagship program ) graduate from MDI Gurgaon to be on its Board of Governors for the last three and a half years from 12 Jan, 2020 to June 2023.
Dr Batra believes in what Confucius said, " If you make your hobby your profession you don't have to work." He believes deeply in spirituality, Indian Vedas and the power of ideas and dreams to achieve anything we believe we can. Being a die-hard optimist, he believes sharing creates happiness.
Dr Batra has a unique position in the Indian media industry . While he is a media mogul in his own right having founded the exchange4media group 24 plus years back which is the homepage of everyone in the media industry, he also acquired BW Businessworld group nine years back and has grown it multi-fold as a 360-degree media platform.
As the founder of the exchange4media group over the last 24 years, Dr Batra has interacted deeply with leading media owners, editors, journalists and new-age media professionals. He is in the course of building exchange4media.com, samachar4media.com, Impact and Pitch and the 75 plus experiential large-scale IPs of exchange4media, and is in touch with the depth and width of the media industry across India.
Dr Batra has written extensively on media and is an accepted authority on media, television and new media . His book is likely to be out in 2025 and is titled ‘Media Moguls of India’. He truly brings the network effect to play through his deep personal relationships. Dr Batra has a deep and personal approach to all issues and understands one has to do the right thing in the right manner for the right reason for the right impact.
With his being on the ground in his dual roles as exchange4media and BW Businessworld Dr Batra understands what the media wants and how media works. He believes in the three C's for media impact – Content, Connect and Context.
Dr Batra is also setting up his initiatives in UAE and MENA and one will witness that the media companies and media tech companies that have been mentored and invested by him also entering UAE and MENA.
Dr Batra has also angel-invested in many futuristic media tech startups which are impacting Indian digital media and media tech.