Daler Mehndi Unveils IPRS’ Soundscapes Of India

EE News Desk Aug 31, 2024

The ceremony set the tone for the global music celebration that will preside over the next two days

IPRS (The Indian Performing Rights Society) has unveiled the ‘Soundscapes of India: Gateway to the World’ which was led by pop star Daler Mehndi at the India International Centre, New Delhi. The ceremony set the perfect tone for the global music celebration that followed.

The opening day was highlighted by a fireside chat with Mehndi, whose music has transcended borders to captivate audiences worldwide. Moderated by Karan Grover, Senior Director of Commercial Partnerships – IMEA, Dolby Labs the discussion offered a deep dive into Mehndi's illustrious career, his contributions to Indian music, and the universal appeal of his work. The session underscored the global resonance of Indian music and set the tone for the conference's focus on expanding India’s musical footprint internationally.

"The inauguration of 'Soundscapes of India' by the legendary Daler Mehndi truly set the stage for what promises to be a groundbreaking celebration of Indian music on the global stage. As IPRS marks its 55th anniversary, we are thrilled to witness India’s rich musical heritage come alive through this event, opening doors for our creators to shine internationally. This is not just a conference—it's a bold step towards making Indian music a global force," commented Rakesh Nigam, CEO, IPRS.

Following the fireside chat, the conference hosted its first panel discussion, titled ‘The Time is Now: Amplifying India’s Presence on the Global Music Stage’. This session brought together industry heavyweights, including Vivek Raina, MD, Believe Digital; Varun Khare, COO, Paytm Insider, and Marina Pommier, Director, Sziget Festival. The panel explored innovative strategies to enhance India's global music presence, particularly through digital platforms and international collaborations. The discussion highlighted the critical role that technology and partnerships play in elevating Indian music on the world stage.

The inaugural day also featured a special fireside chat celebrating 74 years of the Indian Council for Cultural Relations (ICCR) and its pivotal role in promoting Indian music globally. Abhay Kumar, Deputy Director General of ICCR, and Anurag Batra, Chairman and Editor-in-Chief, BW Businessworld Group, shared insights on ICCR’s efforts to elevate Indian music and culture on the international stage.

The successful start of the ‘Soundscapes of India: Gateway to the World’ conference underscores India's rising stature in the global music industry. The inaugural day set the stage for further engaging discussions, networking opportunities, and international collaborations over the next two days.