Dainik Bhaskar wooing advertisers with interactive innovations on its Digital Platform

Digital is one of the most dynamic mediums for the advertisers to promote their brands. It offers a plethora of opportunities to innovate and create something new for the audience every time with real-time performance. Today, different brands make use of this innovative platform to reach out to their users in the most effective way. From native to creative, online publishers have a lot to offer when it comes to providing brand solutions to the advertisers.

Dainik Bhaskar Digital is doing remarkably well in that space. In recent times, the Hindi online publisher has come up with different innovations and unique offerings on its platform. From brand specific customized solutions to event-specific advertising opportunities DainikBhaksar.com has completely redefined its advertising solutions.

One such very interesting recent innovation was for Colors (Viacom18), on the launch of Naagin 3. To create hype around the launch, the leading Hindi online portal came up with an engaging innovation on its platform. The hi-impact inventory with the movement of snakes all around the home page seemed creepy at the first sight but it definitely drew the readers attention. When asked about the innovation, a spokesperson for the company said "For a top-rated show like Naagin in Hindi GEC, we had to come up with something to match the hype and expectations from the new season. The innovation was decided after rounds of brainstorming with the client and multiple improvisations. The one-day innovation on the platform drew us great numbers with 3.1 mn impressions and 0.8% CTR." 

The spokesperson further added, "We have a great stickiness on our platform. Usually, we see 16 pages per visit on average and a daily average time spent of 12 minutes 32 seconds. The number gets multiplied when we run any such innovation. We always ensure the advertisers get the traction that they want for their brands and we deliver on the numbers we commit." 

In past, the publisher had also won industry recognition for gamification and other innovation, done on the platform.