Cheil India Amplifies Samsung Global ‘Dynamic Duo’ Campaign
Cheil India unveiled a fresh spin on the Samsung Galaxy global campaign – Dynamic Duo with an influencer activity that tailors to the campaign for the Indian subcontinent. The dynamic duos of Danish Sait with Mallika Dua and Kenny Sebastian with Srushti Tawde were chosen for four Reels Based on the original campaign developed by Samsung globally, this influencer campaign was conducted for further amplification in India.
Aditya Babbar, Senior Director, Mobile Business, Samsung India, said, “At Samsung, we believe in creating an ecosystem that is designed to delight you in more ways than one. And what’s more than one? Two! That’s what led to the birth of the Dynamic Duo. Pair the Samsung Galaxy S Series, Galaxy Book, Galaxy Buds, and Galaxy Watch to optimize your experience of our ecosystem. To blow up this idea in the Indian market, we thought using influencers would be a good route. But we still needed to know how to do it in the most engaging way. That’s when we reached out to Cheil India.”
Chosen Influencers were tasked to improvise the script with their own flavours, record and act on it in the shoot organised by Cheil.
Srijib Mallik, Head of Business- Samsung, Cheil India, said “The brief gave us an opportunity to take the influencer format and give it an interesting spin. So, instead of doing an ad-like review or a regular remix reaction reel. We selected influencers that will give us the most diverse content in terms of tonality and vocal nuances. The idea was to bring out the Dynamic Duos pairing story as an interesting content for the audience that also seamlessly uses the superpowers of the influencers to make the messaging as ‘Dynamic’ as the Duos”.
