Chef Vicky Ratnani Partners With Swag To Step Into Kitchenware

EE News Desk Jul 06, 2024

The collaboration with Swag, a leading brand licensing company known for its prowess in creating and establishing some of the most renowned celebrity-led brands in India was unveiled on 3 July, 2024 in Mumbai

In today's dynamic market, where consumers crave more than mere functionality, Chef Vicky Ratnani stands at the forefront of a new culinary revolution. Renowned as a global icon with a deeply Indian soul, Ratnani has transcended traditional boundaries, from his acclaimed culinary creations to his role as a TV host, author, and digital influencer. Recently honoured as the ‘Food Influencer of the Year 2024’ at the prestigious Restaurant Awards, Ratnani continues to push boundaries. His recent appearance as a guest judge on MasterChef India showcased his expertise in culinary challenges, further cementing his status as a culinary luminary.

Now, Ratnani embarks on a transformative journey into kitchenware through a strategic collaboration with Swag, a leading brand licensing company known for their prowess in creating and establishing some of the most renowned celebrity-led brands in India. Unveiled on 3 July, 2024, at the Bombay Exhibition Centre during the HGH India trade show in Mumbai, this initiative marks Ratnani’s ambitious foray into the kitchenware sector.

Vishal Sinha, CEO, Swag, expressed enthusiasm about the partnership, emphasising Ratnani's unparalleled reputation and vision. "Vicky Ratnani’s persona and passion for food are the cornerstones of his brand," Sinha remarked.

The collaboration aims to co-create a line of professional-grade kitchenware that not only enhances culinary experiences but also embodies Ratnani’s eclectic style and functional finesse.

The essence of Ratnani's brand lies in its approach to design and functionality. Reflecting his bohemian spirit, the brand promises to capture his flair through its aesthetic appeal and practical utility. By integrating Ratnani’s culinary expertise into every aspect of product development, from design to communication, the brand ensures that cooking becomes both efficient and enjoyable for consumers.

"I wanted to translate my global experiences into creating products that resonate with Indian households while offering a chic, international aesthetic," Ratnani shared. His Brand Licensing Program is poised to redefine kitchenware, leveraging his understanding of culinary essentials to inspire cooking aficionados nationwide.