CEAT Tyres Comes On Board As Title Sponsor For 'Wander Beyond Boundaries' Expedition

CEAT Limited announced its title sponsorship for Wander Beyond Boundaries (WBB), launching a 22,000km expedition to the coldest part of the world. This overland drive from Mumbai, India to Magadan, Siberia, will traverse 5 countries and 6 time zones.

The expedition is led by WBB Founder, Nidhi Salgame, an experienced extreme terrain driver. The drive features Indian vehicles equipped with CEAT tyres. The flag-off ceremony was done by Arnab Banerjee, MD & CEO, CEAT Limited at RPG House, Mumbai for this expedition.

Lakshmi Narayanan B, Chief Marketing Officer, CEAT Limited, added, "CEAT believes in pushing the boundaries and this expedition provides us the opportunity to not only support this historic endeavour by Wander Beyond Boundaries but also to showcase the performance of CEAT tyres as the team will tackle challenging terrains while travelling 22500 kms from India to SIberia. This remarkable journey exemplifies our brand's commitment to innovation, resilience, and exploration. It gave us immense pride to flag off this event from RPG House. As the team embarks on this epic 75-day adventure, they embody the indomitable spirit of CEAT. With great anticipation, I wish Nidhi Salgame and her team an unforgettable journey, as they carve their path through uncharted territories, leaving behind a legacy of courage and determination."

Nidhi Salgame, Expedition Leader & Founder of Wander Beyond Boundaries, expressed excitement for the epic journey and thanked CEAT for supporting this landmark expedition. CEAT's All-Terrain Tyres have performed remarkably well in previous WBB expeditions, making them confident about the upcoming challenges in Nepal and Tibet.

A team of 8 professional drivers from Bangalore, Hubli, Hyderabad, and Pune, including driving enthusiasts will follow a route starting from Mumbai, entering Nepal through the land border at Sanauli, reaching Kathmandu, and then moving on to Tibet. Stops include the Everest Base Camp and the ancient Chinese city of Pingyao, among others, before reaching Beijing.

From there, they will venture into Mongolia before entering Southern Siberia. The team will cross the world's largest freshwater lake, Lake Baikal, on the Trans-Siberian route and continue east to Yakutsk in the Sakha Republic. The journey will then take them to Magadan, with a detour to Oymyakon, the coldest place on Earth. The vehicles will finally be shipped back to India from Vladivostok.