Cashkaro.com spreads warmth with #EkCashKaroEkChai campaign

A steaming cup of chai, a warm hug, woolen sweaters & oversized mufflers are some of the items that readily come to mind when one thinks of winters in North India. But for numerous underprivileged, the very same season spells struggle. To fight the merciless cold winters, CashKaro.com, a cashback & coupons site, has launched #EkCashKaroEkChai campaign in an attempt to bring a smile on the face of the cold weather-beaten people of Delhi NCR. CashKaro has pledged to serve chai across Delhi NCR when anybody shops via them from 14th -18th January, 2015
The hashtag #EkCashKaroEkChai will be promoted on the brand’s digital platforms and people will be encouraged to shop more and share their special gesture, thereby celebrating and promoting the campaign in the digital space.
The initiative by the brand does not call for any donation nor has any applied terms & conditions. One has to simply shop online via CashKaro platform between 14th -18th January 2015 on any of CashKaro’s partner sites like Jabong, Snapdeal, Paytm, Amazon.in, Dominos and a cup of garam chai will be contributed in their name to the ­needy.
Students from various colleges like IIT (Delhi), St. Stephen’s, Hindu, Hans Raj, Gargi and many more have volunteered to participate in this initiative. These CashKaro student volunteers will be serving chai to the destitute across key areas like Delhi University (North & South Campus), Connaught Place, I.T.O., Gurgaon IFFCO Chowk and more on all five days.
On this social initiative Rohan Bhargava, Co-Founder, CashKaro.com said, “CashKaro.com is always committed to the welfare of the society. People have being hard struck by the ruthless cold winds across northern India. These winter-related hardships incepted the idea of #EkCashKaroEkChai campaign wherein we will be serving garam chai across Delhi NCR to the needy. A simple cup of chai in this cold weather definitely puts a smile on our face and helps to withstand the cold. We encourage are users to participate in this cause and to share the joy with us.”
‘’Through this small act, we also want to inculcate a sense of social responsibility among organizations and institutions aiming at the welfare of the society.” He adds.
As part of CSR, CashKaro.com has partnered with more than 30 NGOs and charities like CRY, Milaap, Joy of Giving Foundation, CARE, The Mind Foundation, and Akshay Patra where CashKaro members have the option to donate some or all of their Cashback to a charity of their choice. Some of India’s leading charities are part of this initiative and CashKaro.com is helping in generating awareness about their cause and raise funds for the same.
To read more about this initiative, click here: http://cashkaro.com/charities
To see more details, click here: http://cashkaro.com/page/ekcashkaroekchai