Cartoon Network and Pogo adopt a fan-first strategy to engage children at malls

The activations also are an opportunity to turn existing or potential viewers into brand fans. Spanning cities such as Mumbai, Pune and Delhi amongst other markets, they are being organized to provide kids with an immersive, fun and holistic experience.

Cartoon Network Live, with an exciting Jungle Safari theme at Infiniti Mall, will bring to children a chance to meet popular characters such as Oggyfrom Oggy and the Cockroaches, Kris from Roll No. 21 and Ben 10. 

The event features an array of interesting edutainment styled activities, workshops and entertainment acts during all days of the week that started from 27th April and will continue till 13th May at Infiniti Mall, Malad and till 27th Mayat Infiniti Mall, Andheri between 3:00 pm to 9:00 pm respectively.

POGO Live will celebrate its iconic characters such as Bheem and Chutki, and Mighty Raju with a Carnival at Pallava Mall- Dombivali.

Cartoon Network is also taking its young fans globe-trotting at Phoenix Market City, Pune with a special visit by Ben 10. It has set up an exclusive, immersive experience for its little fans with the Cartoon Network Live’s ‘Passport to Fun’ theme at Pune. Kids get to explore the iconic wonders of the world such as the incredible Pyramids of Giza, the jaw-dropping Leaning Tower of Pisa and much more, with their favorite Cartoon Network character, Johnny Bravo, at Phoenix Market City, Pune. Kids can try their hand at life-size ‘snakes & ladders’ game, enjoy dance performances and even click selfies at these exotic locations with their superhero buddy!

What’s more to the weekend excitement? Kids can indulge in fun activities like play time with puzzle sheets, coloring tasks, art and craft DIY sessions where they can make their country flags and cool travel suitcases. Get packing for this amazing world tour with Johnny Bravo, Ben 10, Kris from Roll No. 21 amongst many.

The strategy involves a combination of having fun and learning, that appeals to kids and parents. Creative workshops, art and craft DIY sessions, balloon shooting and bungee-jumping are just a few of the many activities that provide kids with mental stimulation and physical activity in an environment that is traditionally associated only with shopping.