BW Festival Of Marketing Returns With 2nd Edition

EE News Desk Aug 22, 2024

The festival is designed to revisit and celebrate the core principles that drive brands and businesses

BW Marketing World, in association with BW Businessworld, is excited to announce the return of the highly anticipated second edition of the Festival of Marketing, following the resounding success of its inaugural edition.

Scheduled to bring together industry leaders, creative minds and tech experts, the festival is designed to revisit and celebrate the core principles that drive brands and businesses.

Last year, the festival drew over 100 brands, 500 delegates and featured an impressive 16 hours of curated content. This year, BW Festival of Marketing is set to elevate further, reaffirming its commitment to being the definitive platform for marketing professionals across India.

Reunion of Marketing Minds

The theme for the 2024 edition is 'The Marketing Sandbox: Authenticity, Basics & Collective', reflecting a timely and necessary return to the

foundational principles that underpin successful brand-building and business growth, especially in an era marked by rapid technological advancements and evolving consumer behaviour.

This year's festival will also feature a special keynote address by Sandeep Sangwan, Managing Director of Castrol India. His keynote is expected to provide valuable perspectives on navigating the complexities of modern marketing while staying rooted in authenticity and the fundamentals.

Top brands and marketing leaders from leading brands such as Airtel, Bisleri, Samsung, Tata Motors, ITC, Adani Wilmar, Visa, Colgate-Palmolive, Danone, Castrol, Valvoline Cummins, Dabur, Ferrero and more will be gracing the festival with their presence. These industry leaders will participate in thoughtful and provocative panel discussions, sharing their insights with super marketers and brand mavericks.

Why Attend?

The BW Festival of Marketing offers unparalleled value to attendees, with compelling reasons to be a part of the grand festival. Attendees can expect to gain insights into industry trends, expand their professional networks and discover strategic approaches to navigate the complexities of modern marketing. The festival will also showcase innovations from across the sector, offering attendees a glimpse into the future of brand engagement.

Celebrating India's Top Marketing Leaders

In conjunction with the festival, the BW Festival of Marketing will be followed by the gala celebration of India's Most Influential Marketing Leaders of 2024 through the #BWTop100Marketers, recognising and honouring the marketers that have made tremendous contributions to the marketing field, setting benchmarks for excellence and innovation.

Additionally, the BW Marketing 40 Under 40 will highlight emerging talents set to shape the future of marketing in the country, under the age of 40.

As we continue to champion modern and transformational creativity, the Festival of Marketing stands as a testament committed to driving growth for brands and businesses. The second edition of this festival promises to be a celebration of authentic, innovative and impactful marketing strategies that resonate in today's world.

Additionally, the BW Marketing 40 Under 40 will highlight emerging talents set to shape the future of marketing in the country, under the age of 40.